GRACE MARKETING AGENCY - Key Persons


Caleb Bass

Job Titles:
  • Inspiration Expert
Caleb is the son of the Founder, Cindy Hill. Caleb has over 10 years of experience in convincing his mom to purchase the latest clothing brands and cool sneakers for his collection. By the way, he is only 13 and is already an expert in his persuasive negotiation skills.

Cindy Hill - CMO, Founder

Job Titles:
  • CMO
  • Founder
  • Sales and Brand Marketing Expert
Cindy Hill is an accomplished sales and brand marketing expert with over 20 years of progressive experience in the hospitality industry. As one of the first hires to launch W Hotels Worldwide, she is credited with leading the opening marketing efforts for more than twenty W hotels in North America, Europe, and Asia. Cindy was the Director of Brand Management for North America Openings for Starwood's Luxury and Design brands including W, St. Regis, Le Meridien, and The Luxury Collection. With her innovative approach to marketing, she concepted a woman's speaker series, "What She Said" which is now a global initiative for W Hotels. Cindy was recognized by the California Hotel and Lodging Association as Woman Leader of the year in 2017 and the recipient of the Powerful Women of the Bay award in 2016. She is a founding member of the National Coalition of 100 Black Women, East Bay Area Chapter, and leads a formal mentorship program, personally mentoring more than 10 millennials around the country. As the founder of Grace Marketing Agency, Cindy's mission is to work with businesses' to develop strategic and compelling narratives about their brands, dynamic marketing plans that deliver results, and ultimately contribute to the financial success of the business.

Heidi Petitt

Job Titles:
  • Public Relations Expert

Heidi Pettit

Heidi has over fifteen years of public relations, integrated marketing, brand development, celebrity placement, and event experience, leading PR campaigns through the development and management of creative client strategy and communications for a wide variety of high-profile luxury consumer brands including fashion and beauty brands, notable retailers, wineries, high-end hotels & resorts, world-class restaurants, celebrity chefs, real estate developers and agents, specialty foods and artisan products, CBP brands, lifestyle, sustainability, consumer tech, and non-profits. She is extremely well versed in internal and external communications, brand launches, retail marketing, strategic campaigns, conceptualizing and executing consumer and press events/activations, driving media coverage, securing partnerships, celebrity product placement, and liaising with influencers for clients.

Rona Williams

Rona Williams is a classically trained brand marketer with experience across the Consumer Packaged Goods (CPG) industry including food, beverage, and children's toys. As an Innovation Leader with Nestle, she established herself as a true "intrepreneur" spearheading innovation for several strategic brands across the portfolio including NESQUIK®, COFFEEMATE®, and NATURAL BLISS®, being promoted twice due to stellar results. Rona was named to lead the accelerated launch for the #1 creamer brand in the world, COFFEE MATE®, into the ready to drink cold brew coffee space. Two flavors of Cold Brew Coffee launched under the NATURAL BLISS® sub-brand in the summer of 2017. This successful expansion earned 1st place, two years in a row, for the 2016 and 2017 OMP Chairman's Award for Innovation. Recognized by MARIE CLAIRE® magazine as one of the top 20 Most Inspiring Women in Business, Rona also serves as the Marketing and Communications Chair for Fashion Legacy Association for Industry. Rona heads up the consumer brands division bringing her unique skill set to develop innovative launch plans for speed to market and stellar results.

Sebastion Bass

Job Titles:
  • Security Expert

Shari Woodle

Job Titles:
  • Meetings & Events Expert
Shari has over 20yrs. Of experience in event execution, project management and Destination Management. Shari is based in Detroit and heads up the Midwest division for Grace Consulting. Shari recently relocated from Chicago to her native Detroit. While in Chicago she worked for premiere Destination Management companies organizing conferences, sales meetings, entertainment, and VIP experiences. Shari is a dedicated, self-driven and a goal oriented individual, with exceptional people skills and provides excellent customer service.