HEATHER WALROD

As a contractor in the marketing department I was able to bring my strong eye for photography, editorial design skills, and fresh perspectives to the Ecommerce group. During my year, our Ecommerce business rose and we had some of the companies highest grossing days in history. During November 2015 I worked on campaign creative that helped launch the Charlotte Russe phone app, which is seeing above normal push notification sign ups and quickly exceeded all goals and expectations. Every month I break out the overarching campaigns for initial concepting and build out visual representations of current trends in fashion. I work closely with the photo/art director to strategize ready to wear, product model, and flat shoots. The range of duties have included prop selection, shoe styling, creating shot lists, choosing final selects, going to photo shoots, creating concept packets to share with our CMO and cross functional partners. I recently built out an online contest with our marketing..

Primary location: San Francisco