ITEST

iTest Assessments represent the state of the art in copy testing. All iTest methods unite proven copy testing procedures with the power of the Internet to allow brand marketers to quickly and reliably pre- or post-test the effectiveness of trademarks, product designs, advertising, packaging, key PR messages, and promotional materials with target constituents... iTest can deliver findings and recommendations within ten days of project approval-at a fraction of the price of traditional testing methods... With iTest Assessments' web-based approach, you can test market response to advertising, packaging, trademarks, product designs, marketing messages, and promotional materials within ten days - at a fraction of the price of traditional copy testing methods.

Also known as: iTest Assessments