LH PARAGON - Key Persons


Alfredo H. Go

Job Titles:
  • Board Director
  • Matimco CEO
  • Vice Chairman of the Board of Asociacion Benevola De Cebu
ALFREDO H. GO is a Board Director of LH Paragon, Inc. and a Board Trustee of LH Foundation, Inc. The eldest among the second generation of the LH family, Mr. Alfredo Go's corporate career has been witness to the constant innovation of the Group, having held key positions across its subsidiaries over the years. During the early years of Matimco, Inc., he served as the head of Operations, Production, and Manufacturing, eventually taking the role of Managing Director from 1983 to 2000. He served as President and CEO of LH Paragon, Inc., from 2001-2003 and Oakridge Realty Development Corporation from 2003 to 2004. Subsequently, he took the helm as President and CEO of LH Prime Medical Clinic from its inception in 2004 until its reorganization and rebranding in 2019. Currently, Mr. Go serves as the Vice Chairman of the Board of Asociacion Benevola de Cebu, where he previously held the position of Board Trustee from 2008 to 2017. He was also the Director of Finance at Chong Hua Hospital from 2011 to 2017, followed by his term as Senior Vice President of Business Operations (Non-Clinical) from 2017 to 2020 in the same institution. Mr. Go holds a Master's Degree in Hospital Management from the University of San Jose Recoletos in Cebu City and is a graduate of the University of San Carlos in Cebu City, where he earned a degree in Business Administration. He is also an alumnus of the Sacred Heart School for Boys - Ateneo de Cebu.

BERNIDO "BERNIE" H. LIU - CEO, Chairman

Job Titles:
  • Chairman of the Board
  • Chief Executive Officer
  • Group Chairman
  • Group Chief Executive Officer
BERNIDO "BERNIE" H. LIU is the Group Chairman and Chief Executive Officer of LH Paragon, Inc. He concurrently sits as Chairman and CEO of its fashion retail arm, GOLDEN ABC, Inc. (GABC), a multi-awarded international fashion enterprise that is home to top proprietary brands Penshoppe, OXGN, Memo, ForMe, Regatta and BOCU, all of which are shaping the retail industry today. Under Mr. Liu's leadership, GABC's brands have been recognized by various award-giving bodies for their excellent brand and retail management programs. Penshoppe was hailed as Global Retailer of the Year by the Philippine Retailers Association and the Department of Trade and Industry. Penshoppe, OXGN, Memo, and ForMe have also achieved Hall of Fame Status as Retailer of the Year from the same award-giving body. The company was also named as the Philippine representative and one of the winners in the ASEAN Centricity category; and on a separate year received the Priority Integration Sector Award for Retail at the ASEAN Business Awards. Even during the pandemic, the company continued to reap awards from the Asia Pacific Stevie Awards and the Retail Asia Awards. Mr. Liu is a recipient of the Agora Award for Outstanding Achievement in Entrepreneurship from the Philippine Marketing Association; he received the Grand Bossing Award of PLDT SME Nation, and is a Ten Outstanding Young Men (TOYM) Awardee for Entrepreneurship from the JCI Philippines. Mr. Liu is a respected leader in the local retail industry. He was previously elected President, then Chairman of the Philippine Retailers Association. He is an Independent Director of PLDT, the largest telecommunications company in the Philippines. He is also a Director of Mga Likha Ni Inay, Inc. (under the umbrella organization of CARD MRI, a Ramon Magsaysay Awardee for Public Service) He graduated from the University of San Carlos with a degree in BS Architecture and is a licensed architect. He also completed the Executive Education Owner/President Management Program of the Harvard Business School in 2007.

Carolina Martinéz-Caro

Job Titles:
  • Board Advisor
CAROLINA MARTINÉZ-CARO is a Board Advisor of the LH Paragon Group. She is an International Advisor and Global Consultant for Family Corporations. Her expertise in International Banking and Finance was built over more than thirty years of professional experience, serving as the CEO of Julius Baër Iberia on its first seven years of operations from 2013 to 2020, and previously as Senior Vice President for Investments and Global Wealth Management at Bank of America Merrill Lynch from 1994 to 2013 in Madrid, Spain. She is currently a Non-Executive Director for Unicaja Banco while concurrently serving as Senior Advisor for Forbes Global Properties and other various companies. Carolina holds a Law Degree, which she combined with a Business Diploma, both at the Universidad Pontificia de Comillas (ICADE) in Madrid. She further pursued Masters in Community Law at the Institute of European Studies (ULB) in Brussels, Belgium. Throughout her professional career, she continued to attend various executive programs in business schools such as IESE (Barcelona), Wharton Business School (Philadelphia), China Europe International Business School (Shanghai), Yale School of Management (New Haven) and Haas Business School (San Francisco). She is likewise involved in several philanthropic activities and volunteer work, lending her expertise in fields as diverse as Science (Instituto de Neurociencias de Alicante), and Medical Research (Asociación Española Contra el Cáncer); Education (Fundación ITER) and Women Empowerment (Inspiring Girls, W2W Advisory Board and IESE Alumni mentoring program).

Charlie H. Liu

Job Titles:
  • Board Director
  • Matimco CEO
CHARLIE H. LIU is a Board Director of the LH Paragon Group and is the President and Chief Executive Officer of Matimco, Inc., the Group's wood distribution arm.

Cirilo P Noel

Job Titles:
  • Independent Director
ATTY. CIRILO "VIC" P. NOEL is an independent Board Director of the LH Paragon Group. He is a lawyer and a certified public accountant (CPA) and is the Chairman of Palm Concepcion Power Corporation, Juxtapose Ergo Consultus, Inc., and Confiar Land Corp. Concurrently, he is the interim Chairman of Security Bank Corporation. Atty. Noel is likewise a member of the Board of Directors of First Philippine Holdings Corporation, Robinsons Retail Holdings, Transnational Diversified Group Holdings, Eton Properties, Inc., San Miguel Foods and Beverage, Inc., Globe Telecom, Inc., Amber Kinetics Holdings Co., PTE Ltd., and Golden ABC, Inc. (GABC) He is a member of the Board of Trustees of St. Luke's Medical Center Quezon City and St. Luke's Medical Center College of Medicine. He sits as a board member of St. Luke's Medical Center- Global City and St. Luke's Foundation, Inc. He is currently affiliated with the Makati Business Club, Harvard Law School Association of the Philippines, and Harvard Club of the Philippines. Atty. Noel was formerly a member of the Board of Directors of Philippine Airlines, PAL Holdings, Inc., and JG Summit Holdings. He held various positions in SGV & Co., including Chairman from 2010 to 2017, and was also an Ernst & Young (E&Y) Global Advisory Council member. He was recognized as the Outstanding Professional of the Year in 2019 in the field of Accountancy by the Professional Regulations Commission for his distinguished contributions to the fields of accountancy, tax, and law. He was also awarded as one of the 75 Most Outstanding UE Alumni by the University of the East in 2021. In March 2023, he was presented the Accountancy Centenary Award of Excellence by the Professional Regulatory Board of Accountancy for being one of the notable CPAs in the country. He graduated from the University of the East with a Bachelor of Science degree in Business Administration and obtained his Bachelor of Laws from the Ateneo Law School. He took Master of Laws at Harvard Law School. He is a Harvard International Tax Program fellow and attended the Management Development Program at the Asian Institute of Management.

Doris L. Ong

Job Titles:
  • Board Director
  • Board Director of the LH Paragon Group and a Board
  • Group Head of Finance of the Holding Company, LH Paragon Inc
DORIS LIU-ONG, is a Board Director of the LH Paragon Group and a Board Trustee of LH Foundation, Inc. She completed her Bachelor's Degree in Accountancy from the University of San Carlos in Cebu City and started her career in the Group's garment manufacturing and fashion retail business, Golden ABC, Inc. (GABC) in 1988 where she worked for 22 years in Finance, ascending through roles from accounting, treasury and eventually, as Vice President for Finance handling over-all financial management for over ten years, equipped with further studies in Strategic Business Economics from the University of Asia and the Pacific. As VP-Finance, she played a pivotal role in financial planning, budgeting, and implementing SAP-ERP to streamline operations. Notably, she led the successful integration of new fashion brands into the company's portfolio, showcasing her expertise in due diligence, cost analysis, and negotiations. From GABC, Mrs. Ong was appointed Group Head of Finance of the holding company, LH Paragon Inc., from 2012-2014, overseeing the financial operations of the Group's portfolio across various industries. In 2014, Mrs. Ong made a personal decision to shift from the corporate environment to be with her family. She continues to remain an active member of the Board and has since continued to fortify her academic foundation, pursuing advanced courses in Business Analytics for Leaders at the International Institute for Management Development, and Advanced Strategy for Directors at the INSEAD Business School.

Edmun H. Liu

Job Titles:
  • Finance Officer
  • Group Chief
EDMUN H. LIU is the Group Chief Finance Officer of LH Paragon, Inc. He extends his leadership as a Board Director for the different business units under the LH Paragon Group of Companies, namely: Golden ABC, Inc., the Group's fashion retailing arm; Matimco, Inc., its wood distribution subsidiary; and Oakridge Realty Development Corporation, its real estate property development arm. Concurrently, he is the President of LH Foundation, Inc., the Group's philanthropic arm, while serving as the Chairman and interim President of two of the Group's emerging businesses: Greentree Food Solutions, Inc., its food retail subsidiary; and Keralty Prime Cebu, Inc., the Group's primary healthcare services arm. He also sits as a Board Director representing the Group's investment in Toyota Cebu, Inc., the largest Toyota dealership in the Visayas and Mindanao. Mr. Liu is a recognized business leader and sits on the Board of several organizations. He is a Board Trustee of the Temperantia Foundation of Julius Baer Private Bank in Madrid, Spain, fostering sound Environmental, Social, and Governance (ESG) practices, while also lending his expertise as a Board Trustee of his alma mater Sacred Heart School - Ateneo de Cebu. During the recent pandemic, he served as the Co-Chairman of Project Balik Buhay, a Public-Private Partnership serving at the forefront of Cebu's COVID-19 response efforts, helping to save lives and restore livelihoods from the height of the pandemic. Mr. Liu graduated BS Accountancy from the University of San Carlos in Cebu City and is a Certified Public Accountant. He completed his Advanced Management Program from the IESE Business School in Barcelona, Spain in 2013. In 2018, he participated in the IESE Global CEO Program, a joint partnership between IESE Business School, Wharton University in Philadelphia and China Europe International Business School (CEIBS) in Shanghai. In 2022, he completed the IESE Value Creation through Effective Boards Program in IESE Business School in partnership with Harvard Business School.

Fernan Victor P. Lukban

Job Titles:
  • Independent Director
  • LUKBAN Is an Independent Board Director
FERNAN VICTOR P. LUKBAN is an independent Board Director of the LH Paragon Group. He is a leading consultant in Family Business, Strategy, Entrepreneurship and Governance. He advises family boards of over a dozen of the most progressive and better governed family businesses in the country. His interests include helping build and grow family businesses, installing good governance practices and helping poverty alleviation. Over the recent years, he has put special focus on developing Base of the Pyramid Initiatives (BOPI) in various provinces in the Philippines. He spent much of his early professional years in the academe helping establish and grow the University of Asia & the Pacific where he still participates as a consultant, mentor, and guest lecturer. Current Board directorships or advisorships are in the fields of Agri-business (Sugar, Coconut and Rice), Bioethanol and Energy, Food and Beverage (Oils and Fats, Rum), Retailing (Bread, Casual Dining, Fashion, FMCG, Eggs, Meat), Hospital and Medical Services, Motorcycle Financing, Shipping and Cold Chain Logistics, Real Estate Development and Fintech, currently focusing on establishing Holdings Structures and Strategies. His work has not been published, and since the year 2005, he has stopped teaching and giving public lectures on this subject.

Karl Kendrick T. Chua

Job Titles:
  • Board Advisor
Karl Kendrick Chua is a Board Advisor of the LH Paragon Group. He is currently the Managing Director for Data Science and Artificial Intelligence in Ayala Corporation and was the former Secretary of the National Economic and Development Authority and Undersecretary for Strategy, Economics, and Results at the Department of Finance. He is a director of the Bank of the Philippine Islands and an Independent Director of D&L Industries, Inc., and Golden ABC, Inc. He has extensive experience in the areas of economic and fiscal policy, statistical development, national identification, labor and social protection policy, poverty analysis, and digital transformation, among others. He was also an adviser for the World Bank's World Development Report and was a member of the Selection Committee of the Asian Development Bank and International Economic Association Innovative Policy Research Award. Mr. Chua was a senior official in the Government of the Philippines for six years serving as Secretary of Socioeconomic Planning and Chief Economist of the country, where he provided strategic leadership on economic policy during the Covid-19 pandemic and oversaw the implementation of the national ID program. As Undersecretary in the Department of Finance, he led the technical team in the passage of the Comprehensive Tax Reform Program and the Rice Tariffication Law. Prior to joining the government, he was with the World Bank for 12 years and was the senior economist for the Philippines. Mr. Chua graduated from the Ateneo De Manila University with a degree in B.S. Management Engineering. He earned his M.A. Economics and Ph.D. Economics from the University of the Philippines, and recently studied data science at the Asian Institute of Management. In 2018, he was awarded the Ten Outstanding Young Men of the Philippines (TOYM) for economic development.

Mr. Leo Lim Liu - Chairman, Founder

Job Titles:
  • Chairman
  • Founder