MARKETING ONLINE EXPERT

Another immediate goal of internet marketing is growing brand awareness and familiarity. Many businesses are spending a big chunk of their online marketing budget on banner advertisements or video ads primarily for the purpose of getting their brand name, logo, or unique selling proposition (USP) in front of as many eyes as possible as many times as possible. The idea is to increase top-of-mind awareness so that the potential customer will think of the brand in situations when they need that specific need fulfilled. Brand awareness might simply consist of frequent social media posting or a consistent banner ad on a targeted website. Companies know that constantly seeing their brand image in their followers' news feeds or Twitter feeds accomplishes that same top-of-mind awareness as well as other emotional associations with their brand such as loyalty, pride, good will, and humor.