MARKETING BREAKTHROUGHS - Key Persons

Shirley Anthony is a sought-after Marketing professional who is an author, speaker and owner of Marketing Breakthroughs, a Marketing consultancy operating for over 20 years. She has successfully undertaken over 100 marketing assignments and consulted in 25 industries including cellular, information technology, travel, engineering food, cosmetics, architecture and banking. In The NEW Entrepreneur, Shirley Anthony provides you, the would-be entrepreneur or business owner, with practical tools to assess the viability of your business idea and to test its potential; to help you market it, attract customers and adopt winning strategies.