PATH DIGITAL SOLUTIONS PTE. - Key Persons
Job Titles:
- HEAD of MARKETING STRATEGY
Joshua started his digital marketing journey when the industry was in its infancy. Having created his first Ecommerce website back in 2006, while he was a student, Joshua became hooked on the thrill of doing business online.
Years later, Joshua was hired first as a Copywriter and rose to Global Marketing Support Lead for one of the largest personal development organizations in the world. He was responsible for the digital marketing strategy and implementation for programs that filled halls up to 12,000 people for stellar speakers such as Tony Robbins, Robert Kiyosaki, Sir Richard Branson, Gary Vee, Jay Abraham, T. Harv Eker, and Nick Vujicic, to name a few.
Joshua is passionate about taking his experience & expertise from a world-class platform to businesses locally and regionally. He is an experienced trainer, facilitator, and coach equipping both youth and adults in digital marketing and Ecommerce.
Whether it's in his professional or personal pursuits such as cooking, music, or travel, he embodies the values he learnt from his family: "Prepare everything beforehand. Over prepare and over-deliver. Strive for perfection, because making people feel good about what you create is true satisfaction."
Kenneth Chng has been the Head of Global Partnerships for one of the largest personal development organizations in the world. For over 3 years, he led a team to further their business interests, working with partners in India, Philippines, Taiwan, Brazil and across Europe.
With keen business acumen, good instincts and valuable insights, Kenneth has been praised by both partners and speakers for his ability to manage and systematise many of the company's internal processes ranging from accounting to contract management and compliance.
Job Titles:
- Lead Consultant for Robin Advisory & Analytics Pte Ltd
Rong Yao came to that realization after spending many hours consulting in MNC boardrooms, helping his clients expand and multiply their net worth. He also realized that it wasn't what brought him the greatest joy and excitement. After careful deliberation, Rong Yao decided to apply his experience with MNCs to an SME-friendly consultancy.
Today, Rong Yao is the lead consultant for Robin Advisory & Analytics Pte Ltd (Robin AA) and one of only 25 Expert Level Certified Management Consultants in Singapore. A boutique outfit comprising of highly trained, experienced and specialized field experts. Robin AA was put together with the sole purpose of bridging the knowledge resource gap between MNCs and SMEs.
Rong Yao has been cited as an analytics protégé by his clients, and he gets raving reviews with each successful execution. During his first few months as an independent consultant, his meticulous nature paid huge dividends.
In the form of asset performance increase, he has supported post-acquisition companies with integration via change management coaching, companies who wanted to expand regionally through clear marketing strategy and positioning and countless others with successful go-to-market business roadmaps and in one case, managed over RM$1 Billion of assets.
Rong Yao found his calling quickly in the realm of Economics & Analytics and considers the commencement of his education at the point when he started to teach Economics in the Department of Economics at Monash University, Australia.
Upon graduation, the Golden Key Member (Top 15%) of Monash University was roped into Ernst & Yong Advisory, a tenure where his was instrumental in drafting proposals & tenders for his high-profile clients. This young analyst delivered disproportional success to his clients such as executing risk profile reduction exercises for a multi-billion-dollar property developer and planning growth roadmaps for them. Other wins include developing business strategies for an Asian industrial conglomerate ($700 million market cap) and boosting group wide customer service by 30% in 3 months for Fraser Centrepoint Malls.
After his successful tenure at EY, Rong Yao led various projects in the International Policy & Resource Development Department at the Singapore Economic Development Board (EDB). There, he promoted Singapore's interests executing exercises such as cost-benefit analysis for government policies and investment projects. Notable wins include reducing clients' business cost by over S$20 million within four months.
Adopting a holistic view of business requires a consultant to understand that reducing costs and creating new revenue streams are two sides of the same coin of success, and Rong Yao has experience in both areas across a breadth of industries.