PRLDVR.COM

While the goals of direct marketing have not changed - increasing sales through dialogue and relationship; variable communication delivers the ability to talk to customers and stakeholders on a hyper-relevant level... In a Universe of One, an exchange with a senior citizen in the Midwest deals with their specific reality, while communication with a thirty-something in Metropolitan London addresses their day-to-day concerns and a teenager in Singapore relates to yet another, entirely different, but completely relevant message.