READY TO LAUNCH RESEARCH - Key Persons
Job Titles:
- Strategic Partner
- QUANTITATIVE RESEARCH SPECIALIST
Andy is an innovative and results-oriented leader with proven ability to design, implement and lead market research groups and insights communities.
While Andy's key strengths include expertise in market research and consumer insights; experience in product, marketing, program and media research; expertise in the entire research life cycle; leadership and management of market research functions or groups, Andy also specializes in methodologies or tools: qualitative and quantitative surveys, Online Communities, online customer panels, Bulletin Boards, Focus Groups, In-depth Interviews (IDI), Telephone Depth Interviews (TDI), eye tracking, Ethnography, user groups and usability.
Job Titles:
- Strategic Partner
- TECHNOLOGY and REMOTE WORK SPECIALIST
Anthony is a technology and remote work specialist. With our market research team scattered across the United States, Anthony keeps studies running and the team connected.
Job Titles:
- Project Supervisor and Spanish Language Moderator
Danyel Arias Schreiber joined the team in 2023. He brings over 30 years of experience in market research to his position at Ready to Launch. He has worked with clients in a variety of industries including technology, automotive, education, restaurants, cosmetics, public works, food and beverage. Danyel now serves as a project supervisor and Spanish language moderator.
Job Titles:
- DIRECTOR of QUALITATIVE RESEARCH
Ellyn is a qualitative research and social listening expert who has worked in pharmaceutical market research for over 14 years, bringing deep and actionable insights to multiple brands. As an Ivy-trained medical anthropologist and sociolinguist, Ellyn brings a unique and desirable skill set to every project.
A master storyteller, she speaks right to client strategy with powerful, succinct reports full of actionable recommendations.
Job Titles:
- SENIOR MODERATOR and EDUCATION SPECIALIST
Ilana holds two decades of experience in the market research industry.
She is professionally trained, RIVA certified and has personally fielded over three thousand Focus Groups, In-depth Interviews (IDI), Ethnographic research and usability sessions in the US and abroad.
Her specialties include Focus Group moderation, qualitative research, new product or service development, attitude and usage, branding and positioning, strategic analysis, moderator training: qualitative research training, Focus Group facilitation and B2B market research.
Her areas of expertise include research on healthcare, pharmaceuticals, clinical trials, drug development, Contract Research Organizations (CRO), preclinical or in-vivo studies, media, technology, usability, education, community service and social causes.
Job Titles:
- MODERATOR and QUALITATIVE SPECIALIST
Jen is a moderator with expertise across qualitative methods and industries. Her global expertise includes branding, business development, qualitative market research methods and marketing communications and strategy.
Her industry experience comprises of delving into market research for pharmaceutical companies, the healthcare sector, B2B/G, retail, tech, quick service restaurants (QSR), luxury and automotive industries.
Jenny is the CEO and Founder of Ready to Launch Research.
Originally trained as a cultural anthropologist, Jenny specializes in all things qualitative including Focus Groups, In-depth Interviews, Online Communities (MROC), Bulletin Boards and Ethnography. Jenny Karubian has conducted extensive market research in various industries and institution types including Fortune 500 companies, non-profit organizations, start-ups and educational institutions. MORE
Job Titles:
- Strategic Partner
- FILM EDITOR
Ryan is a film editor and production expert who creates persona reels for Ready to Launch Research.