REDEFINE

Redefine is the unit of our company that focuses on Asian gastronomy and small businesses. We work with clients to design, print, and brand their image... Redefine is branding consulting company based in South San Francisco. We specialize in delivering Chinese products to the American market and American products to Chinese demographics. As one of the few cross-culture branding agencies in the U.S., we aim to bridge the gap between western and Chinese cultures and create a brand that will appeal to our client's prospective audience... As a name, "Redefine" holds a very explicit goal for our company. We aim to revamp the image of Asian media in the American market and to help our western clients tailor their image to appeal to Asian audiences. In addition, our name also serves as a subtle reminder that all our work is done ethically and with principle. The highlighted "de" in our name is the second character of the Chinese word "道德 (dao de)", which means integrity.

Also known as: Redefine LLC

Primary location: California United States