SOUTH FREMANTLE FOOTBALL CLUB - Key Persons


Anthony Van Der Wielen - VP

Job Titles:
  • Vice President
  • Board As an Elected Director
Anthony joined the Board as an elected Director in 2008 until 2015, and returned to the Club as a Director in 2018. He has enjoyed a rewarding career in real estate and has established himself as one of WA's leading real estate commentators and mentors. Anthony has been providing clients with an honest and upfront approach since joining the industry in 1996. In 2003 he established Empire Property Solutions, a company which he still owns today, specialising in residential real estate. As the fifth generation of his family living in Fremantle, a passion for Fremantle runs deep in Anthony's blood. Well known by those who live in or around the area, Anthony has an intimate knowledge of the Fremantle people, its rich culture and importantly, its flourishing business community. He also owns FPS Commercial Property and Empire Sports Management. Anthony has been an AFLPA accredited agent for over 17 years, was formerly a commissioner of combat sports for the WA government and has coached, guided and mentored many successful individuals in business and sport for many years. Anthony has represented some of the biggest names in WA sport over the past two decades. Anthony is Chair of the Football Committee.

APRIL HULTEN

Job Titles:
  • MEMBER & RETAIL SERVICES OFFICER

Barry Smith

Job Titles:
  • Secretary

Bruce Willis

Job Titles:
  • Director
  • Board As an Elected Director
  • Member of the Football and Governance & Risk Committees
Bruce joined the Board as an elected Director in 2016, having grown up in a South Fremantle Football Club family (father, Brian, played for Souths in the early 1950s) and has been a lifelong supporter. Bruce spent most of his working life in the Army, and after retiring from full-time military service was the General Manager of an aerospace business based at Jandakot. He has provided leadership support services to the West Coast Eagles and delivered leadership training to the Western Force, the West Coast Fever and the South Fremantle Football Club. Bruce's football experience includes playing at junior, senior and Masters levels, being a level 1 Auskick coach and a team manager with the WAFC State Academy program. He has more than 10 years' experience as a Director on not-for-profit Boards, and his range of qualifications include a Bachelor of Arts (Asian Studies), Graduate Diploma in Management and a Masters in Sport Management. He is also a graduate of the Australian Command and Staff College and the Australian Institute of Company Directors. Bruce is a member of the Football and Governance & Risk Committees.

Cameron Britt - CEO

Job Titles:
  • CHIEF EXECUTIVE OFFICER
Cameron is an experienced sports administration professional, having led commercial, community and fan growth & engagement strategies across multiple sports and brands. Recognised for being community minded yet commercially astute, Cameron has an extensive record in leading high-performing teams to deliver significant outcomes within sport. Cameron has a Bachelor of Business, majoring in Sports Management, and a MBA from Deakin Business School. He has formerly been a Business News WA 40under40 winner plus an AIM 30under30 winner, and a scholarship recipient with Leadership WA.

CHARLIE BURKE

Job Titles:
  • HEAD of FOOTBALL

DANIEL MARIE

Job Titles:
  • TALENT MANAGER

Dean Nalder

Job Titles:
  • Director
Dean was a former player with South Fremantle winning a Premiership in the Reserves in 1986 and as Centre Half Forward in the 1989 League Grand Final. Injuries limited his playing time (30 league games) and forced him into early retirement in 1992 Dean has a Bachelor of Business in Economics and Financial Management from Curtin University and a Graduate Diploma in Finance and Investments from The Securities Institute of Australia. His corporate life included 18 years at ANZ where he moved States 5 times and became a Senior Executive. Dean was also an Executive at Australia Post responsible for all commercial operations in WA. Following Family footsteps, Dean entered the WA Parliament in 2013 and from 2014 held portfolios including Transport, Finance and Agriculture as a Minister of the Crown. He became Shadow Treasurer in opposition from 2017 until his retirement at the 2021 state election. Dean is Chair of the Future Committee.

Hayley Manser

Job Titles:
  • Director
  • Risk Manager
  • Board As a Seconded Board Member
Hayley joined the Board as a seconded Board Member in 2020 and is a long-time supporter of the Club. She has served on two Board Committees for the past three years, the Operations Committee and the Governance Committee. In her professional life, Hayley is a Risk Manager working for the public service, and brings to the Board risk management, governance and business knowledge from working in a large organisation and particularly working collaboratively together to achieve results. Hayley also has a Bachelor of Legal Studies from Murdoch University. Hayley is Chair of the Governance & Risk Committee.

JESS NOLAN

Job Titles:
  • CLUB OPERATIONS COORDINATOR

Liz Houston

Job Titles:
  • Club Secretary
  • Secretary
Liz has been an active volunteer with the Club since 2013 and joined the Board as a seconded Member in 2018 before becoming an elected Member in 2020. She has served on a number of committees, chairs the Governance, Risk and Compliance Committee and fulfils the secretariat function for monthly Board meetings and the Annual General Meeting. Currently employed full-time with the federal regulator of the offshore energy industry in a role focused on governance and business improvement, Liz is also the secretariat for their Advisory Board. Her prior work experience includes roles in executive recruitment, onshore mining and in marketing and communications. Liz has enhanced her governance skills by completing the Governance Institute of Australia's Effective Director Course and sports governance training modules offered by the Australian Sports Commission. She also holds a Graduate Certificate in Organisational Human Resources and Safety from Murdoch University. Liz is Club Secretary and a member of the Governance & Risk Committee.

Michael Kain

Job Titles:
  • Director
  • Life Member of Both the Williams FC
Growing up in Williams in the heart of the Upper Great Southern Michael (Mick) enjoyed a long playing & administrative career with both the Williams FC and the UGSFL. Having played in excess of 400 senior games of Country footy including a short stint at SFFC in 1986, Mick retired from competitive footy in the late 90's and began an extended period in football administration. As a past President of the Williams FC and the UGSFL, Mick also spent 7 years on the Board of the West Australian Country Football League (WACFL) & also 10 years on the Central Districts Regional Football Council, including 4 years as Chairperson. Coming from a small business background, Mick has successfully owned 2 retial SME's in Narrogin for more than 16 years, before transitioning into Agriculture sales & management across regional WA. Mick is a Life Member of both the Williams FC and the UGSFL in recognition of his service to both organisations.

Peter Christie - President

Job Titles:
  • President
After growing up in an avid South Fremantle Football Club family, and playing some Colts footy at South Fremantle in the early 80's where his father Jim was a long-term Committee member in the 1970's and 80's, Peter was asked to join the Board in 2004 by then President Terry Dean. Peter became Vice President in 2009, holding this position for the next 10 years before being appointed as President of the Club in December 2018, following the retirement of Haydn Raitt. Peter was made a Life Member in 2014. An Accountant by profession, Peter runs a successful Nedlands-based accounting firm as well as controlling various property and hospitality interests across Western Australia. He is also chair of two ASX-listed resource-based public companies. Peter is the Chair of the Finance Committee.

Peter Dennett - VP

Job Titles:
  • Vice - President

Peter Dougan - Treasurer

Job Titles:
  • Treasurer

Ray Van Burgel - President

Job Titles:
  • President

RUSSELL FLETCHER

Job Titles:
  • COMMERCIAL MANAGER

Simon Moore-Crouch

Job Titles:
  • Director
Simon joined the board in 2021, returning to the WA football industry after a short break following almost four years in Executive roles at the West Australian Football Commission. During his time at the WAFC he oversaw a number of portfolios including talent development, commercial partnerships, marketing, communications, facilities and strategy. This included leading the team which took the WAFL Grand Final to Optus Stadium, negotiated the extension of the WAFL broadcast agreement with Channel 7 and which won a national title in the male Under-18s national carnival. Outside of football he has more than a decade of sports industry experience including a stint at the NBA league headquarters in New York City and his current role leading global strategy for a US-based sports-technology company.

STEVE McCARTHY

Job Titles:
  • FACILITIES MANAGER