SIWP

The SIWP is an organising body committed to promoting Swiss watchmaking expertise and culture worldwide. For each of its exhibitions, it selects the most appropriate site for showcasing the independent watchmaking industry to its best advantage. Its unique positioning sets it apart from the large groups, with its promise of offering visitors pure watchmaking pleasure... SIWP is the only entity offering independent Swiss brands the chance to pool their resources and develop synergies allowing them to thrive in a highly competitive world... SIWP is an open entity, whose purpose is to promote independent watchmaking brands based in Switzerland in order to ‘present a different face of watchmaking' from the one displayed by the industry's giants.

Primary location: Geneva Switzerland