SOCIAL MEDIA SPORTS MANAGEMENT - Key Persons

Job Titles:

• Professional Football and Collegiate Advisor
• Professional Football and Collegiate Athletic Advisor

Bob Lattinville brings decades of professional football and collegiate athletic experience and legal knowledge to Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams. In his role as a SM 2 professional football and collegiate athletic advisor, Mr. Lattinville will counsel the SM 2 senior teams relative to business issues and partnerships with professional football clubs, associations, the National Football League and collegiate athletic entities. As an attorney and agent with Relativity Sports, Mr. Lattinville has exceptional sports and legal experience. He has represented professional, amateur and Olympic athletes in the United States, Canada and Europe, as well as coaches and universities in contract and NCAA matters. He has served as counsel to several sports entities, including the Rawlings Sporting Goods Company. A highly sought after sports industry speaker, lecturer and frequently quoted authority on sports law, Mr. Lattinville has authored several publications and has taught sports law courses at Washington University, the University of Missouri-Columbia and St. Louis University Schools of Law. Prior to joining Relativity Sports, Mr. Lattinville was an agent with CAA Sports representing professional football players, college and professional coaches and college athletics directors. Bob Lattinville brings decades of professional and collegiate football experience and legal knowledge to SM 2. In his role as a SM 2 professional football and collegiate advisor, Mr. Lattinville counsels the SM 2 senior teams relative to business issues and partnerships with professional football clubs, associations and the National Football League and Collegiate Athletic Entities.

Job Titles:

• Chief
• Financial Advisor

Bryan Neff brings strategic financial and business operational vision to Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams. As the CFA, Mr. Neff counsels the SM 2 senior team and the board on capital formation and business planning for their rapidly growing business. Mr. Neff also advises on SM 2's portfolio oversight, business development, due diligence and deal term negotiations. Mr. Neff is an experienced private company financial and operational executive. He provides strategic, financial and operational consulting to privately owned businesses and their investors. He also serves on the District Export Council for the State of Arizona. The DEC contributes leadership and international trade expertise to complement the U.S. Commercial Service's export promotion efforts through counseling businesses on the exporting process and conducting trade education and community outreach. Mr. Neff served as chief financial officer for Motor Excellence, LLC, (2009 - 2012) a development stage R&D Company focused on high efficiency electric motors and generators. As well as chief financial officer at Barrett-Jackson Auction Company (2007 - 2009), managing the financial operations for the world's premier collector car auction company. He assisted in the completion of a significant private equity investment and liquidity event for the family of the Company's founders. Bryan Neff brings strategic, financial and business operational vision to SM 2. As the CFA, Mr. Neff counsels the SM 2 senior team and the board on capital formation and business planning for their rapidly growing business. Mr. Neff also spearheads SM 2‘s portfolio, business development, due diligence and deal term negotiations.

Job Titles:

• Founder
• Communications Crusader, CEO

Premiere business strategist, crisis communications and digital expert, Carrie Gerlach Cecil is the CEO ANACHEL Communications, Inc., and the Founder of Social Media Sports Management (SM2). ANACHEL is the parent company of SM2. A preeminent leader in litigation, crisis and strategic communications and digital brand terrorism, Carrie Cecil began her career with the Honorable Senator John McCain and has pioneered problem-solving services to mitigate risk and increase brand integrity for her clients for over two decades. A well-known speaker and author, Mrs. Cecil is a trusted brand and reputation gatekeeper who confidentially directs her clients on how to navigate the narratives when it matters most. She has developed close working relationships with some of America's top law firms, energy corporations, political candidates, CEOs and professional and collegiate sports stakeholders to create proactive reputation tactics in lockstep with the legal and brand strategies. She manages an internal and external team of global communications, digital, marketing executives. She has counseled countless c-suite executives from corporations such as Noble Energy, Adephia and Charter Communications, Sony Corporate America, FOX Sports Net, Universal, The Big Ten, Pac-12 and Big 12 Conferences, Columbia Tri-Star, Miramax, MGM, the NCAA, NFL, MLB, and NASCAR. She continues to work in higher learning with institution presidents/chancellors, their cabinet and legal counselors to prepare them for and respond to issues proposed by Board of Regents/Trustees and governing body regulators. Mrs. Cecil handled government and public affairs for entertainment companies including serving as the director of communications for Turner Network Television (TNT), based in Los Angeles. She inaugurated her tenure with Turner Entertainment Group in New York as the manager of East Coast public relations. She began her career in strategic communications at Rogers & Cowan Public Relations, Inc., and with the Honorable Senator John McCain. Ms. Cecil and her husband, NCAA College Football Hall of Fame player,  former NFL Pro Bowl Safety, and Defensive Coach, Chuck Cecil, believe that God has blessed their lives in many ways and are dedicated to giving back both financially and with their time.  The college sweethearts are avid philanthropists working with several charities that are close to their heart. The duo split their time between California and Arizona and have a 15-year-old daughter, Charli Alleene. Under Ms. Cecil's guidance, SM 2 has pioneered revolutionary services and solutions to address the increasing digital, social media and real-time communications risks and needs of the company's sports partners. She motivates and manages an internal and external team of global social media, digital, production, technology, legal, sales, marketing, public relations, sports, and security executives. Ms. Cecil is also the founder of Anachel Inc., and a popular author and speaker.

Job Titles:

• Head of Design
• Head of Design for SM 2
• Head of Motion Design

With over a decade of production and motion design expertise, Dan Posey is the head of design for Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. In his current role, Mr. Posey spearheads post-production for SM 2 where he has overseen over 75-professional sports and collegiate athletic customized videos. He also oversees design for SM 2 advertising and marketing as well as managing a team of internal and external motion graphic specialists. Prior to joining SM 2, Mr. Posey was senior animator and videographer at Captiva Marketing where produced creative marketing and advertising video campaigns for a litany of name brand clients. With background in all facets of production and post-production, Dan has been specializing in motion design since 2001. Mr. Posey's work has aired on approximately 300 stations nationally, including ABC, WGN, Fox Family, BET, TBN and many more, winning two Telly Awards in 2005 for his editor work on How to Handle Temptation and Forgiving Charles Manuel. With over a decade of production and motion design expertise, Dan Posey is the head of design for SM 2. In his current role, Mr. Posey spearheads post-production for SM 2 where he has overseen over 75-professional sports and collegiate athletic customized videos. He also oversees design for SM 2 advertising and marketing as well as managing a team of internal and external motion graphic specialists.

Job Titles:

• Advisor
• Digital and Technology Strategic Partner
• Digital and Technology Strategist
• Member of the Academy of Television Arts

As a Digital and Technology Strategic Partner, Dave Andrews oversees the development of SM 2‘s multi-platform, proprietary, state-of-the-art endeavors as well as SM 2‘s social media moderation and community management initiatives. He brings over 15 years of expertise to SM 2 across sports, entertainment, gaming, and technology companies, working with both large and small companies domestically and internationally as well. As part of the core SM 2 team, Mr. Andrews is an advisor who constantly ensures that brand integrity and the technology and tools we use are at the highest level to ensure customer satisfaction. Wearing many hats, Dave is also the founder of Devious Media, Community 102, 360 E-Commerce Consulting and White Label Casting. He assists start-ups, brand owners, and giant corporations in the development, advertising, marketing, community, and new media space from concept to completion. Before founding Devious Media, Andrews led Sony's Game Show Network's efforts in digital media, combining the latest interactive and mobile technologies to produce bleeding-edge content. While at GSN, Andrews drove development of interactive content, enabling the network to engage viewers deeper in the broadcast 24 hours a day, 7 days a week, in addition to growing their online community from the ground up to over 5 million fans in a short period of time. A four-time Emmy Award nominee in the Interactive Television category, Andrews is a member of the Academy of Television Arts and Sciences, the International Academy of Television Arts and Sciences, the Producers Guild of America, the Casual Games Association, the Cable Telecommunications Association for Marketing, and the International Game Developers Association. He was the Co-Chair of the Emmy's Digital Committee for three years and currently sits on the Advisory Board for TV Plus and Moeo. A Digital and Technology Strategist, Dave Andrews advises the senior team at SM 2 on the development of multi platform endeavors across many mediums. In his current role Mr. Andrews has helped advise the team on the development of multiple SM 2 proprietary state-of-the-art platforms. He serves a growing need in the development field of cross-media production and business development.

Job Titles:

• Professional Football Advisor
• St. Louis Rams Assistant Head Coach

Dave McGinnis brings over 40-years of unparalleled sports, collegiate and professional football experience to Social Media Sports Management (SM 2) as an advisor. SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. In his role as a SM 2 professional football advisor, the St. Louis Rams assistant head coach, coaches SM 2 senior team of relative to professional football hot-topics as they relate to business development and eCourseware training. As the St. Louis Rams Assistant Head Coach, Mr. McGinnis helps Head Coach Jeff Fisher in a variety of areas, including administration, scheduling and coaching all three phases (offense, defense and special teams) of the team. Mr. McGinnis joined the Rams after eight seasons with the Tennessee Titans. In 2011, he served as senior assistant coach. He coached Tennessee's linebackers for seven years and spent six seasons as assistant head coach. The 2015 season is Mr. McGinnis' 30th season in the NFL, a tenure that includes three and a half years as the head coach of the Arizona Cardinals. One of the most respected defensive minds in the game, Mr. McGinnis directed the Cardinals defense as their defensive coordinator from 1996 to 2000. Mr. McGinnis built his stellar reputation and knowledge during a 10-year stint (1986-95) with the Chicago Bears as a linebackers coach, where he worked with one of the best linebacker corps in the game: Mike Singletary, Wilber Marshall and Otis Wilson. He coached Hall of Famer Mike Singletary for seven of his 12 years in the league with each ending in a trip to the Pro Bowl. Singletary was also the NFL Defensive Player of the Year in 1988. During his tenure in Chicago, the Bears advanced to the playoffs six times and the defense finished in the top six of the NFL in defense six times, including a first or second place ranking three times. Prior to joining the NFL ranks, Mr. McGinnis spent 13 years in college football with stops at his alma mater Texas Christian University (1973-74, ‘82), Missouri (1975-77), Indiana State (1978, ‘80-81) and Kansas State (1983-85). Mr. McGinnis was a three-year starter as a defensive back at TCU, where he graduated in 1973 with a degree in business management. Born in Independence, Kan. (8/7/51), and raised in Snyder, Texas, Mr. McGinnis and his wife, Kim, make their home in St. Louis. Dave McGinnis brings over 40-years of unparalleled sports, collegiate and professional football experience to SM 2. In his role as a SM 2 professional football advisor, the St. Louis Rams assistant head coach, coaches SM 2 senior team of relative to professional football hot-topics as they relate to business development and eCourseware training.

Job Titles:

• Sports Business Development
• Team Member

Hunter Ruetz is a business development and success partner team member for SM2's collegiate and professional sports clients. In his role he helps athletic stakeholders, athletes, coaches and staff minimize risk and empower their teams through relevant social media training and education. Hunter works to establish new partnership opportunities for SM2 including researching strategic integration, implementing tactical marketing strategies and mining new market opportunities for the business development team. Part of the partnership success team, Hunter insures that potential clients not only on-board SM2's social media education, but that they are empowered by the training and that their process is turnkey and successful.

Job Titles:

• Head Basketball Coach

oversees corporate and business legal affairs for SM 2. Mr. Dodson brings decades of legal, litigation and liability know-how and support to the team at SM 2 . From contract negotiations to intellectual property laws, entertainment, technology and privacy matters, Mr. Dodson has practiced law since 1996.

Job Titles:

• Director of Finance

A premier business management executive with over 30-years of finance experience, Ms. Bess directs all corporate business management endeavors including accounting and billing for Social Media Sports Management SM 2. SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. Ms. Bess brings her vast knowledge and background working with high profile client's including Grammy-winning Artists and Hollywood's best-known actors, writers and directors to her role as director of finance at SM 2. At SM 2, she services some of today's most well prestigious athletic brands as well as meeting the needs of SM 2's rapid market growth.

Job Titles:

• Coach
• Head

Job Titles:

• Collegiate Business Development Advisor
• Member of the NACDA Preseason Football Games Committee

As one of the nation's top collegiate administrators, Jim Livengood brings extensive experience and integrity to Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams. In his role as a SM 2 collegiate business development advisor, the former Athletic Director at UNLV, Arizona, Washington State University and Southern Illinois, counsels the SM 2 senior team on collegiate hot-topics as well as strategic collegiate business partnership opportunities. Mr. Livengood is also a partner with the Xs & Os of Success, an athletic consulting firm focusing on leadership, organization and personal development, and is a member of the NCAA Fellows Program to mentor new athletic directors. He has served as a member of the NCAA Peer Review Team from 1994-99, the NCAA Gender Equity Task Force, and the Women's Committee on Athletics. Mr. Livengood has been a member of the NACDA Preseason Football Games Committee since 2000 and was a member of the NACDA Strategic Planning Committee from 1999-2001. He served as NACDA president in 1998-1999, and in 1999 was named Division I-A Athletic Director of the Year. He is also a member of the Division 1-A Athletic Directors Association, having served as president of that association in 1998. Born March 28, 1945, in Walla Walla, Wash., he received his bachelor's degree from Brigham Young University in 1968 and completed his fifth-year education requirement for teaching certification at Central Washington University in 1972. He taught and served as an assistant football coach and track coach at Moses Lake High School in Washington in 1968-69, and as head football and basketball coach and counselor at Ephrata High School in Washington from 1972-80 before moving into athletics administration. Mr. Livengood and his wife, Linda have one daughter, Michelle who is an attorney and married to Jack Murphy, the Head Basketball Coach at NAU. They also have one son, Jeremy is the vice president Torrent Resources, and is married to Megan who is heavily involved in non-profit. They reside in Phoenix, Arizona. The proud grandparents have two grand daughters and two grandsons. As one of the nation's top collegiate administrators, Jim Livengood brings extensive experience and integrity to SM 2. In his role as a SM 2 collegiate business development advisor, the former Athletic Director at UNLV, Arizona, Washington State University and Southern Illinois, counsels the SM 2 senior team on collegiate hot-topics as well as strategic collegiate business partnership opportunities.

Job Titles:

• Social Media & Digital Educational Advisor

Karen North, Ph.D. is a nationally recognized expert in digital social media and in psychology. She is the Director of USC's Annenberg Program on Online Communities (APOC) which offers an MS in Digital Social Media and she is a Clinical Professor in the School of Communication. APOC is the world's first master's degree program and research center focused on the leadership and management of digital and social media and online communities. Trained as a clinical and social psychologist and with considerable work experience in telecommunications policy and practice, Dr. North's interests come together in the digital world where entrepreneurs and large companies seem most focused on using social and digital media to bring people together and form groups online. Dr. North teaches these skills, strategies, and theories, and she works with small and large companies in this sector. Prior to building USC's Digital Social Media program, Dr. North was the Assistant Dean of the UCLA School of Public Policy. She previously worked in the Clinton Administration in the White House Office of Science and Technology Policy, and before that she worked for Rep. Edward Markey (now Senator from MA), Chairman of the US House of Representatives Subcommittee on Telecommunications and Finance. Dr. North is frequently interviewed by local, national, and international journalists, including CNN, NBC Nightly News, The Today Show, ABC, CBS, she is a go-to source on social media and psychology for major newspapers and magazines, and she is a frequent guest on NPR and other radio shows. Most importantly, Dr. North loves to help people understand how individuals, groups, and technologies interact and how the human condition plays out in our technology mediated communication age.

Job Titles:

• Strategic Marketing Specialist

Margie Johnson brings a wealth of management experience to her role as an SM 2 strategic marketing specialist. SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. As an executive, she has built and managed professional services including Interactive Strategy, Technology and Project Management. Having worked over the years with clients such as Sony Pictures, NBC/Universal, Sony VAIO, Nestle, Activision, and Motorola, she understands that analysis and insights are only useful if they lead to concrete, actionable recommendations for improvement. With her wealth of cross-disciplinary knowledge and project management experience, she knows what it takes to turn those recommendations into reality. Throughout her career, she has managed numerous large-scale brand initiatives with technology and data at the core of those programs. She mixes integrated digital marketing, technology and real-time insight mixed with a physical event to inspire action and energy and results. Ms. Johnson is also a managing partner at Mee3 Agency.

Job Titles:

• Professional Baseball, Business Development Advisor

Mark Sweeney brings over two decades of professional baseball experience to Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. Mark Sweeney brings over two decades of professional baseball experience to SM 2. As a professional baseball business development and advisor for SM 2, the former Major League Baseball first baseman and outfielder and current San Diego Padres analyst for FOX advises the senior teams at SM 2 on relative MLB initiatives and hot-topics as well as business development partnership opportunities.

Job Titles:

• Associate General Counsel at TechSoup Global
• Profit Social Media Advisor

With experience in film, television and online entertainment, Joey Goldsmith oversees all areas of production for Meghan Hanson is an Associate General Counsel at TechSoup Global. Meghan joined TechSoup Global in 2013, and provides comprehensive advice to the business groups across the organization about legal, compliance and business issues related to the organization's domestic and international transactions… Meghan Hanson is an Associate General Counsel at TechSoup Global. Meghan joined TechSoup Global in 2013, and provides comprehensive advice to the business groups across the organization about legal, compliance and business issues related to the organization's domestic and international transactions. Previously, she was Assistant General Counsel at the Bill & Melinda Gates Foundation, where she served as part of a legal team of 12 attorneys who provided advice to support the foundation's $3.4 billion annual grantmaking budget, as well as operations. Earlier in her career, she worked at the Juvenile Courthouse (San Diego) and has always had a passion for helping those underprivileged, especially children. Meghan holds a Masters of Law in Taxation from the University of Washington and graduated from Cornell University.

Job Titles:

• Social Media Attorney & Litigator

With decades of first amendment and social media best-practices, Michael Overing brings specialized legal expertise to Social Media Sports Management (SM 2) and their sports clients. He is an attorney and faculty member at USC's Annenberg School for Communication and Journalism where he teaches courses in intellectual property, media law, entertainment and first amendment rights. SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. Michael joined SM 2 in 2017 providing specialized depth in digital media best-practices for professional and collegiate sports programs, athletes and executives. He develops overall policies to meet the unique goals of SM 2's clients while respecting their constituent's rights. From digital brand terrorism to cyberbullying, he works to minimize risk and protect SM 2 and their partners. He has been a featured columnist for the Online Journalism Review and is a go-to interview choice for major media outlets on issues affecting rights and practices in online social media. Michael is a member of the California bar and the American Bar Association. He received his J.D. from Loyola Law School (Los Angeles) in 1989, his M.A. degree from the University of Southern California in 1986, and his B.A. degree from the University of Nebraska in 1984. Michael makes Pasadena his home with his wife Theresa, and their sons, Robert, John and Andrew. Karen North, Ph.D. is a nationally recognized expert in digital social media and in psychology. She is the Director of USC's Annenberg Program on Online Communities (APOC) which offers an MS in Digital Social Media and she is a Clinical Professor in the School of Communication…

Job Titles:

• Motorsports Advisor

With two decades of motorsports experience, Mike Zizzo brings integrity, wisdom and racing knowledge to Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams. With two decades of motorsports experience, Mike Zizzo brings integrity, wisdom and racing know-how to SM 2. In Mr. Zizzo's role as a SM 2 motorsports strategic business advisor, the vice president of media relations for Texas Motor Speed counsels the SM 2 senior teams on the hot-topics of motorsports including its tracks, teams, and drivers for NASCAR, IndyCar, among others.

Job Titles:

• Forensic Expert and Strategic Partner
• Investigative, Digital & Forensics Services and Strategic Partner

As an SM2 Investigative, Digital and Forensic expert and strategic partner, Mr. Conley creates and implements strategic federal, state and digital background analysis, crisis, and tactical plans for Social Media Sports Management (SM2). SM2protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. Mr. Conley is a national security, intelligence and investigative firm. Established on the FBI principles of Fidelity, Bravery and Integrity. He is also the CEO of Franklin Global. Mr. Conley served in a variety of assignments during his 20-year career, combating fraud, corruption, terrorism, violent crimes, stalking and kidnapping investigations. He has experience investigating complex white-collar crimes, money laundering, organized crimes and public corruption. He testified numerous times in federal and state courts and was recognized for his efforts by the Attorney General, the Director of the FBI and heads of various state and local agencies. He brings real world experience in threat mitigation, designing security and response plans for major domestic and international events, including the Olympics, World Cup, Super Bowl, World Series and the U.S. National Political Conventions. Mr. Conley has conducted dozens of domestic and international security protection details for U.S. Government dignitaries and foreign officials. Mr. Conley enjoyed a 17-year career on the Special Weapons and Tactics (SWAT) where he served as Team Commander and Team Leader. In that role, Mr. Conley conducted hundreds of high risk operations and developed numerous multi-agency tactical plans in support of some of the largest tactical operations in the U.S. He was the primary tactical representative for the FBI Rapid Deployment Team, which responded worldwide to major crises involving the United States or its interests. In 2008, he was temporarily assigned to Afghanistan in furtherance of the FBI's counter-terrorism mission. Since his retirement from government service, Mr. Conley has provided investigative expertise for cases relating to the bank failure crisis, international fraud and money laundering, asset investigations, trade secret violations, food product tampering, school incidents, internal and external corporate fraud and theft, workplace violence, adverse terminations, missing person cases, identity theft, stalking threats, kidnappings and a variety of family matters. Patrick Conley Digital, Security, Investigative & Forensics Services Partner Mr. Coward creates and implements strategic digital background, crisis, security and tactical plans and methodology for SM 2. Mr. Coward is a former Special Agent of the Federal Bureau of Investigation (FBI). His law enforcement and private career has spanned 49-years with extensive investigative experience both as an Agent with the FBI and the Owner & President of two worldwide Security Corporations in the private sector including assignments in the U.S., Mexico, Asia, Europe, Australia, South America & Africa. Learn More

Job Titles:

• Litigation & Crisis Communications
• the Strategic Counsel

Ramsey Poston is the strategic counsel, crisis management, and litigation communications partner to SM2 CEO, Carrie Cecil. Mr. Poston and Ms. Cecil have worked together for over a decade and share a culture of respect and collaboration to deliver maximum results for their clients. Mr. Poston is also president of the communications firm, Tuckahoe Strategies. Mr. Poston develops comprehensive strategies to ensure that every client's image remains intact and that their client's position gets a full and public hearing. His varied and comprehensive media contacts allow him to present a strong case for his clients and his media savvy and connections help him to promote a positive position. Since launching Tuckahoe Strategies, Mr. Poston's clients have included businesses and executives from a broad spectrum of industries including sports, energy, entertainment, consumer and healthcare. In 2001, Mr. Poston worked with NASCAR to manage the crisis around the death of Dale Earnhardt, who was killed on the final lap of the Daytona 500 that year. Three years later, Mr. Poston took over NASCAR's Communications Department, leading a team of 30 public relations professionals covering all aspects of the sport's communications, which included working closely with the legal team. Mr. Poston served as NASCAR chief communications strategist and spokesperson for all litigation and crisis situations. During his tenure at NASCAR, Mr. Poston successfully led the litigation communications efforts in a number of high profile cases. He has been the on-record spokesperson for NASCAR's most sensitive issues often conducting full press conferences with broadcast and print media in concert with legal strategy. As NASCAR's spokesman, Mr. Poston has conducted close to 1,500 interviews. Mr. Poston developed close working relationships with some of America's top law firms to communicate NASCAR's defense in concert with the legal strategy. Some the recent cases include, AT&T Mobility v. NASCAR (contract dispute); Maricia Grant v. NASCAR (racial and sexual harassment); Jeremy Mayfield v. NASCAR (substance abuse policy extending to claims of negligence, breach of contract, and defamation); and, Kentucky Speedway v. NASCAR ($1.2 billion Anti-Trust lawsuit). Prior to joining NASCAR, Mr. Poston served as a senior vice president at the Washington, D.C. public affairs firm Powell Tate. While at Powell Tate, he specialized in crisis communications. He led the firm's Labor & Employment practice, providing strategic communications counsel to companies in a number of employee-management scenarios including litigation, contract negotiations, plant closings, unionization campaigns and corporate campaigns. Mr. Poston has worked with chief executives and their legal counselors to prepare for and respond to citations and fines proposed by government regulators including actions taken by the Occupational Safety and Health Administration (OSHA), the Federal Aviation Administration (FAA) and the National Safety Transportation Board (NTSB).

With over 26-years in law enforcement and both digital and physical disaster preparation, Mr. Lewis brings his experience in cyber and risk prevention to SM 2. Mr. Lewis has implemented courses on Internet, cyber crisis prevention for Fortune 100 and Fortune 500 corporations as well as companies in both the private and public sector. Mr. Lewis assists SM 2 to educate their clients on social media issues and how to prepare and overcome homeland and online cyber threats.

Job Titles:

• Professional Hockey Advisor

As one of professional hockey's most respected statesmen, Steve Sullivan brings almost 20-years of professional hockey sportsmanship and expertise to Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams. In his role as a SM 2 professional hockey advisor, Mr. Sullivan will counsel SM 2 senior teams relative to hot-topics and business development partnership with the NHL, NHL clubs and the NFLPA. With over 1,000 career NHL games on the ice, the former defenseman currently serves as the Phoenix Coyotes development coach. In his second season with the Coyotes, Mr. Sullivan oversees all pro player development including working with coaches and players in the Coyotes' minor league system. The 40-year-old Sullivan joined the organization after a 16-year NHL career that included stints with the New Jersey Devils, Toronto Maple Leafs, Chicago Blackhawks, Nashville Predators, Pittsburgh Penguins and Coyotes. The Timmins, Ontario native totaled 290-457-747 in 1,011 career NHL games. He also recorded 9-14-23 in 50 career Stanley Cup Playoff games. Sullivan collected 5-7-12 in 33 contests with the Coyotes in 2012-13, and appeared in his 1,000th career NHL game on March 28, 2013 against Nashville. In 2009, Sullivan was the recipient of the Bill Masterton Trophy, which is awarded each year to the National Hockey League player who best exemplifies the qualities of perseverance, sportsmanship and dedication to hockey. Sullivan became the first player in Predators history to win an NHL award. Steve and his wife, Kristen, have four children, Aidyn, Garner, Drake and Karlisle. As one of professional hockey's most respected statesmen, Steve Sullivan brings almost twenty years of professional hockey sportsmanship and expertise to SM 2. In his role as a SM 2 professional hockey advisor, Mr. Sullivan counsels SM 2 senior teams relative to hot-topics and business development partnership with the NHL, NHL clubs and the NFLPA. With over 1,000 career NHL games on the ice, the former defenseman currently serves as the Phoenix Coyotes development coach.

Job Titles:

• Analyst With the St. Louis Rams Radio
• Professional Football, Business Development Advisor and on - Camera Educator

Will Witherspoon brings over two decades of professional football experience to Social Media Sports Management (SM 2). SM 2 protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, empowerment and teams. As a professional football business development executive, advisor and on-camera educator for SM 2, the former NFL linebacker informs the senior teams at SM 2 on relative NFL and NFLPA initiatives and hot-topics. Additionally, he identifies business development partnership opportunities and serves as an on-camera educator for the on-demand customized NFL and Collegiate eCourseware. Currently a sideline analyst with the St. Louis Rams Radio, Mr. Witherspoon was drafted by the Carolina Panthers in the third round of the 2002 NFL Draft. He has also played for the St. Louis Rams, Philadelphia Eagles and Tennessee Titans. A graduate of the University of Georgia, he is passionate about producing healthy and nutritious food and owns the sustainable Shire Gate Farm near Owensville, Mo. Mr. Witherspoon is blessed with three daughters. Will Witherspoon brings over two decades of professional football experience to SM 2. As a professional football business development executive, advisor and on-camera educator for SM 2, the former NFL linebacker informs the senior teams at SM 2 on relative NFL and NFLPA initiatives and hot-topics. Additionally, he identifies business development partnership opportunities and serves as an on-camera educator for the on-demand customized NFL and Collegiate eCourseware.