PERSONAL DATA - Key Persons

Alexandra Vorsas

Job Titles:

Account Strategist
Account Strategist / Most Helpful

Alexandra Vorsas brings both a marketing degree and experience to her role as an Account Strategist, as well as her commitment to excellence.

Angelina Glass

Job Titles:

Senior Digital Marketing Analyst
Senior Digital Marketing Analyst / Mother of Cats

A Renaissance woman, Angelina Glass brings curiosity and fearlessness as well as intellectual rigor to her role as a Senior Digital Marketing Analyst.

Annie Duke

Job Titles:

Director of Client Operations
Director of Client Operations / Chili Champion

Director of Client Operations Annie Duke has been with us since 2016; in a short time, she emerged as a leader in customer service with an excellent eye for detail and a drive for performance.

Ashlee Andres

Job Titles:

Senior Account Manager
Senior Account Manager / Blinds Us With Science

Senior Account Manager Ashlee Andres started with us in 2013 as an SEM Analyst, implementing strategies on a tactical level. Now she's using her affinity for data and problem-solving skills to recommend high-ROI strategies for our clients.

Barbara Cavness - CEO

Job Titles:

Barbara Cavness, CEO of (un)Common Logic, has more than 12 years' experience in digital marketing and account management. She joined (un)Common Logic in 2010 as Director of Client Operations, rising to CEO in 2014. Before joining (un)Common Logic, Barbara was a senior client services manager at TIG Global, a Washington, DC-based interactive marketing agency, where she focused on marketing for the hospitality industry. Her duties at TIG also included marketing strategy development, website design and strategy coordination, email marketing strategy, and strategic partner development. Barbara earned a B.A. in Psychology from Duke University, where she also captained the Duke women's lacrosse team. When she's not working, Barbara enjoys spending time with friends and family, cooking, traveling, and participating in outdoor activities, including biking, hiking, running, and water sports.

Ben Liu

Job Titles:

Digital Marketing Analyst
Digital Marketing Analyst / Part - Time NBA Analyst

A quick learner, Ben Liu brings a willingness to ask questions and try new things to his role as a Digital Marketing Analyst.

Brad Kaufman

Job Titles:

Senior SEO Analyst
Senior SEO Analyst / BBQ Pitmaster

As a Senior SEO Analyst, Brad combines his scientific background and analytical mindset with a helpful and curious approach to solving SEO issues.

Brandon Jones

Job Titles:

Director of Client Operations
Director of Client Operations / the Great Outdoorsman

Formerly an account manager for us, Brandon moved out of state and then returned to expand our SMB offerings as Director of Client Operations.

Brent Noel

Job Titles:

Office Manager
Office Manager / Office Dad

Office Manager Brent Noel keeps our team functional, efficient, and hydrated, which isn't always easy. His calm, easygoing manner combines with the usual (un)Common Logic standard of smart problem-solving to make him the perfect "Office Dad."

Cameron Knight

Job Titles:

Senior Digital Marketing Analyst
Senior Digital Marketing Analyst / Monitor Lizard Aficionado

Creative, proactive, and a lifelong learner, Cameron brings a laser focus on delivering excellence for both clients and teammates to his work as a Senior Digital Marketing Analyst.

Caroline Morse

Job Titles:

Account Strategist
Account Strategist / Dachshund Lover

Account Strategist Caroline Morse's positive attitude and willingness to learn and try new things ensure her clients get great service with a dash of humor.

Cynthia Howlett

Job Titles:

Marketing Manager
Marketing Manager / Dancing Queen

Cynthia Howlett applies her wide range of sales & marketing experience, from high tech to service businesses and large to small companies, to the strategy, processes, and tactics of marketing for (un)Common Logic.

Dajin Kim

Job Titles:

Senior SEO Analyst / Dippin' Dots Enthusiast

Daniel Vardi

Job Titles:

PPC Product Manager
PPC Product Manager / Straight Shooter

PPC Product Manager Daniel Vardi began in 2011 as an intern. Since then, he's used his analytical skills to find data-driven solutions to countless marketing issues for our clients.

Desaray Hickombottom

Job Titles:

Sales & Marketing Operations Associate
Sales & Marketing Operations Associate / Matcha Enthusiast

Desaray brings enthusiasm, creativity, and a willingness to dive in wherever needed to her role as Sales & Marketing Operations Associate.

Diane Rivera

Job Titles:

Digital Marketing Analyst
Digital Marketing Analyst / Chess Master

Diane Rivera's curiosity, competitive drive, and commitment to excellence (plus her constant smile) make her an ideal Digital Marketing Analyst.

Donna Lagow

Job Titles:

Director of Client Operations
Director of Client Operations / Rainbow Brite

An integral part of the (un)Common Logic team since 2013, Donna's fascination with data and dedication to providing great client service led to her becoming Director of Client Operations.

Emily Radcliffe

Job Titles:

Account Manager
Account Manager / Cajun Queen

Emily's humor and creativity are matched by her commitments to excellence and lifelong learning, all of which make her an outstanding Account Manager.

Ian Bartlett

Job Titles:

Digital Marketing Analyst
Digital Marketing Analyst / Disc Golf Enthusiast

Ian Bartlett's drive, can-do attitude, and ease with learning and trying new things are what set him apart as a Digital Marketing Analyst.

Jeanne Fortney

Job Titles:

Staff Accountant
Staff Accountant / Say My Name ( Right )

Jeanne Fortney, our staff accountant, joined the (un)Common Logic team in 2014. Like everyone else here, she loves spreadsheets, investigating data, and math.

Jeff Hoogendam - Founder

Job Titles:

Co - Founder
Principal

Jeff Hoogendam is a principal of (un)Common Logic, with deep experience in marketing strategy, business development, and venture capital. Jeff has more than 10 years' experience in the venture capital industry, as a partner with Intersouth Partners, an early stage venture capital firm, and as a charter member of the Kauffman Fellows Venture Capital Program. Jeff is one of the two co-founders of (un)Common Logic, which started as a lead-generation company in 2005. When the lead-gen unit spun off into its own firm, 360Connect, Jeff became CEO of that company. This wasn't Jeff's first experience co-founding a company, nor was it his first experience with Jim McKinley. Jeff and Jim met when they were both entrepreneurs-in-residence at SSM Ventures, and co-founded venture-backed start-up SmartPrice, Inc., a free service to help businesses and consumers compare, select, and manage telecommunication services. Jeff was also CEO of the company. Before SmartPrice, Jeff served as CEO of InfoGlide Software, a leading provider of fraud detection and alias identification software solutions for insurance companies. In his role as CEO, he oversaw the launch of the company's first product, Fraud Investigator, secured the first lighthouse customers, and raised several rounds of additional capital. Jeff speaks at numerous venture capital and technology-related functions, and currently serves on the boards of advisors for several start-up companies in the Austin area. Jeff was a technology consultant for Andersen Consulting (now Accenture). At Andersen, Jeff sold, developed, and implemented technology solutions to various Fortune 500 clients all over the country. Jeff earned his MBA with honors in entrepreneurship and finance from the University of Texas, Austin, and holds a Bachelor of Science degree in Mechanical Engineering, magna cum laude, from Texas A&M University. He is a board member of the Moot Corp Foundation and has served as a judge every year in the International Moot Corp. Business Plan Competition since winning the event in 1995. Jeff speaks at numerous venture capital and technology-related functions, and currently serves on the boards of advisors for several start-up companies in the Austin area. In his free time, Jeff enjoys playing basketball and spending time with his wife and four children.

Jeffrey Gumbo

Job Titles:

Digital Marketing Analyst
Digital Marketing Analyst / Part - Time Music Producer

As a Digital Marketing Analyst, Jeffrey Gumbo combines the drive of an athlete, the analytical mind of a finance major, and the creativity of a musician.

Jim McKinley - Founder

Job Titles:

Advisor
Co - Founder

As a founding partner of (un)Common Logic and an Adjunct Professor of Digital Marketing at Baylor University, Jim McKinley has a range of experience in online marketing, growing companies, and technology that's both wide and deep. Jim is one of the two co-founders of (un)Common Logic, which started as a lead-generation company in 2005. Initially, Jim managed all aspects of the business: tactical digital marketing expertise, account management, training and development of talent and new customer acquisition. In 2008, the lead-gen unit spun off into its own firm, 360Connect, while the digital-marketing unit, which had been growing, became an agency named 360Partners. In the intervening years, 360Partners has become (un)Common Logic, and Jim's role has evolved to that of an active board member who still likes to go deep on things. Prior to founding the company, Jim was an entrepreneur-in-residence at SSM Ventures and co-founded SmartPrice, Inc. in 1999. The company raised $8M in venture capital and provided a free service that helped businesses and consumers compare, select, and manage telecommunication services. In his role as VP of Marketing and Sales, Jim and his team acquired more than 250,000 customers in the early days of digital marketing. Before SmartPrice.com, Jim worked for The Boston Consulting Group (BCG) in Dallas, focusing on strategic and marketing issues in the high-tech and utility industries. Jim also served as an information technology consultant for Andersen Consulting, where he designed computer applications, interfaces, and associated business operations for Fortune 500 companies and government agencies. Jim earned his MBA with high honors from the University of Chicago, with a concentration in Marketing Management. He also completed a BBA in Marketing from Baylor University, summa cum laude, and has returned to Baylor as an Adjunct Professor of Digital Marketing. Jim currently serves as an informal advisor to several small companies in the Austin area and enjoys basketball, travel, and spending time with his family.

Jordyn Kirtley

Job Titles:

Account Manager
Account Manager / Analytical Empath

Jordyn brings extensive media experience and creativity as well as a thorough and analytical approach to problem-solving to her role as an Account Manager.