VALENTINO GARAVANI MUSEUM - Key Persons

GIAMMETTI: Well, from the pictures, you can see that we had a certain ingenuity-and naïveté-in building the company. Don't forget that I didn't come from fashion. Valentino came from fashion and had been in Paris, but with his character, he was not really a manager, so we created this and tried to learn here and there with a lot of courage, but also ambition-and, as I said, we were a bit naive. We were smiling a lot. We were cute. People had fun in having us around and helped us. Mrs. Vreeland famously adored us-until she died, she was still calling us "the boys." So in the beginning, it was very natural and fun to discover everything and to try to do all the things that were not there before. We wanted to do something different, to bring a new speed. I think that this was one of the keys of our success.