WINNING THE CUSTOMER

Imbriano joined the Kraft Sports Group in 1997 to oversee the sales and marketing for the New England Patriots, New England Revolution and Foxboro Stadium. His sales and marketing leadership made the Kraft family's sports and entertainment ventures among the highest revenue-generating entities in the country. Simultaneously, he vastly broadened the scope of marketing programs and business initiatives for the teams and stadium. In 2002, the Kraft family christened CMGI Field, later renamed Gillette Stadium, a $325 million-dollar privately financed state of the art sports and entertainment facility for which Imbriano negotiated two multi-year, multi-million dollar stadium naming rights deals. Imbriano also negotiated deals to name all three stadium entrance gates, the Fidelity Investments Clubhouse, and the parking lots around the stadium property, totaling more than one quarter billion dollars. In 2003, Lou expanded his role with the Revolution, overseeing all business aspects of the..