33ACROSS

At 33Across, our goal is to make the open web work without cookies in a way that is simple and fair for publishers. Lexicon makes inventory easily addressable across all browsers for publishers, SSPs, DSPs, and data companies... In the most simple terms, a lexicon is the vocabulary of a person, language, or branch of knowledge. We believe that in order to support the open internet, the digital advertising industry needs a browser-agnostic lexicon to fairly target, transact, and measure that falls within the bounds of privacy. 33Across Lexicon creates the first addressable infrastructure for the programmatic ecosystem that's interoperable, agile, and more efficient than the cookie... 33Across provides the addressable infrastructure for the open web. Using Lexicon, Publishers, DSPs, SSPs, and Data Companies seamlessly unlock cookie alternative supply.

Also known as: 33Across Inc., 33Across UK

Primary location: United Kingdom