THE KENNEDY ORGANIZATION - Key Persons

Job Titles:

• Media Relations Specialist

. Briskin has reveled in the fast-paced world of media relations for 25+ years, and although her experience covers a wide range of industries, she savors the unique challenges of food and

From destination dining to white table cloth restaurants to QSRs, Elliot Bloom has spent much of his career in the communications hot seat for food, beverage, travel and hospitality companies, most recently as senior vice president/chief communications officer for Travelport Ltd. Bloom fine-tuned his crisis management chops as senior vice president of corporate communications for Cendant Corporation, where he handled crises ranging from one of the largest-ever financial scandals to the normal service, health and consumer issues related to hospitality operations for brands including Avis, Budget, Cheaptickets.com, Orbitz, Century 21, Coldwell Banker, ERA, Ramada, Wyndham Resorts, Days Inn, Howard Johnson and Super 8. Prior to Cendant, Bloom served as vice president of U.S. communications and advertising for the ACNielsen Marketing Research unit of Dun & Bradstreet, the world's largest marketing research organization. Bloom got hooked on the food and beverage business while working for several PepsiCo units including Frito-Lay and Taco Bell, where he was an integral part of the team that launched the Value Menu marketing program, widely recognized as a best practices model in the industry. After graduating from State University of New York at Buffalo, Bloom began his career as a trade media journalist. He is currently wrapping up the manuscript for a book on the Cendant experience with the blessing of founding CEO Henry Silverman.

Job Titles:

• Communications Counselor and Media Relations Consultant With More Than 15 Years

Maria Poulos is a seasoned communications counselor and media relations consultant with more than 15 years of big agency experience. She has a keen ability to understand an organization's unique needs in time of turmoil, and

Job Titles:

• Events Director at Diageo North America

Everyone wants Patti Costantino at their party. In addition to an upbeat outlook, her work on brands like Bacardi, Hennessy, Smirnoff and Guinness makes Costantino a premier mixologist. Costantino is an accomplished marketing communications professional with proven brand-building expertise. Throughout her career, she has promoted and protected a diverse roster of food and beverage brands that includes household favorites like Pepperidge Farm and Kellogg's. Costantino's skill set includes strategic planning, traditional and social media relations, digital content and press material development, media coaching, issues management, events management, and in-depth knowledge of the federal and state regulations governing the beverage alcohol industry. Most recently, Costantino served as interim US public relations lead at Bacardi USA, overseeing rum brand programming, including the new superpremium sipping rum collection, Facundo. During her tenure as Senior PR and Events Director at Diageo North America, Costantino developed a global experiential marketing program for Smirnoff that reached more than 90 million consumers and continued the brand's partnership with the James Bond film franchise. Costantino is a cum laude graduate of Susquehanna University with a B.A. in Communications. An avid runner and yogi, Costantino has been a practicing vegetarian for more than 20 years.