CAYLA TORGERSON

Executing all user experiences & visual design stages from concept to launch of product. Developing innovative products by creating project documentation for various platforms and iterations of product, coupled with detailed style guides, information architecture and other design specifications... Building and analyzing user interfaces, creating on-brand design solutions that meet measurable business goals and requirements that support the exchange of information between application's users. Creating workflow diagrams, UX visions, UI specifications, wireframes, interactive demos and prototypes... By considering market analysis, customer feedback and usability findings to create user experiences for multi-platform website-building software (web, mobile and social). Leading the project to ensure interaction experiences are kept consistent throughout the design process, integrating the UX research to create studies to test to further refine the product.