CBC - Key Persons


Bethany Kinkel

Job Titles:
  • Director of Business Development
Bethany joined the CBC team in April of 2023. She brings extensive knowledge and experience from owning and operating an agency for over 20 years and is responsible for growing the brand and footprint of CBC. Her focus is client relations and agency performance with customized client reporting and transparent communications. She is active in HFMA.

Joey Nichols - COO

Job Titles:
  • Chief Operations Officer
  • COO
Chief Operations Officer Joey Nichols works closely with AI-software designers at RMEx on the operations and technology side to develop new products and processes. Joey is an active member of ACHE, HFMA, and MGMA.

Marc Carter - President

Job Titles:
  • President
With 44 years in accounts receivable management and an extensive history of HFMA leadership roles, Marc is uniquely positioned to deliver high performance solutions to health care systems, utilizing advanced technology and human capital.

Penny Bays

Job Titles:
  • General Manager
Part of CBC's success for more than 20 years, Penny is responsible for day-to-day operations, where she is known for her knowledge and guidance on company procedures and performance.

Wanda Chapman

Job Titles:
  • Collections Manager
With CBC since 2000, Wanda oversees the collectors and collection efforts and is the daily point of contact for operational matters related to all clients' contracts.