FLOELLE - Key Persons


Arthur P Mourtzinos

Job Titles:
  • Member of the Advisory Board
  • Director, Continence Center / Vice Chair, Urology

Birgit Mohney - CMO

Job Titles:
  • Chief Marketing Officer
Birgit Mohney is a strategic professional with product marketing and communications management experience in the medical device space. She created and managed successful B2B branding campaigns and go-to-market strategies for startups and global organizations, including Siemens Medical Solutions. Birgit holds a Biomedical Engineering graduate certificate, an MBA, and an MS in Engineering Management. Her passion is to improve patients' quality of life.

Cheri Grantham

Job Titles:
  • Texas Medical Assistant
  • Vice President, Clinical Affairs
Cheri Grantham made the leap from many years of working as a medical assistant for several gynecologists to founding her own company that brought the latest incontinence treatments and diagnostics to the many women who needed them. Her daily involvement with urodynamic diagnostic testing taught her the many inconveniences that incontinent women experience which restrict the quality of their lives. She named her new company Freedom Therapeutics LLC because its monitored pelvic floor muscle exercise therapy gave nearly all her patients the freedom to enjoy life without the constant worry of being embarrassed by diaper odor. She learned that some patients could not perform these exercises, while others were so busy caring for their families that they didn't have the time for daily exercise. She fulfilled her childhood promise to her grandmother by imagining a surgically implanted device, then partnered with bioengineering students at Texas A&M University and created a concept for a nonsurgical device that an incontinent woman's doctor could slide into her urethra to block leaks. Cheri's passion to help solve the incontinence problem eventually led her to partner with a highly experienced biomedical engineer, cofounding Floelle Inc. with Dr. Shapiro. Together they translated her fervor as Cheri secured over $400,000 in investment capital and collaborated to invent, improve and clinically test the Floelle TM device.

Jerrold M. Shapiro - CEO, President

Job Titles:
  • CEO
  • President
  • Co - Founder, Co - Inventor, and President
  • MedTech Leader
Dr. Shapiro is a MedTech leader, first leading teams developing innovations in ophthalmology, diabetes and dermatology, then creating his own company, Fem-Medical LLC, to help overseas medical device companies introduce their products into the US market. Of the 150 applicant companies, he selected a Finnish women's health company which had been unsuccessful in entering the US market, even though they had FDA 510(k) market clearance. He went on sales calls to gynecologists, trained their staff and their patients, sold the FemiScan Home Trainer to gynecologists for office use and rented the device to incontinent patients for home use, as they exercised their pelvic floor muscles and regained urinary continence. In addition to extensive experience by "carrying a bag," he also manned a 24/7 hotline for patients, and provided a service that repaired, cleaned, sterilized, packed and shipped the device. A student team at Texas A&M, he developed an early version of the Floelle incontinence device for Cheri Grantham, a Texas medical assistant. Ms. Grantham and Dr. Shapiro co-founded Floelle, Inc. to dramatically revise and patent the design. Dr. Shapiro is guiding the engineering and clinical development of the device and the tool for introducing it into an incontinent woman's mid-urethra. As President, he expanded the team to a full C-suite and is leading them through the clinical studies and pivotal clinical trial towards FDA and European market clearance. The Floelle Inc. team has developed the sales and marketing program that will enable sales to markets in the US and Europe, and eventually to the one billion incontinent women worldwide who desperately need it.

Kempton Coady

Job Titles:
  • Member of the Advisory Board
  • Expert in Medical Device Sales / Former CEO & President

Peter Fuchs - CFO

Job Titles:
  • Chief Financial Officer
Mr. Fuchs has held senior global financial positions with Smith & Nephew for nearly eight years where he had among other roles financial oversight of 21 overseas subsidiaries; Conagra; Gateway, and Swatch Group in Hong Kong, for which he helped successfully launch the company in China. He began his career with Price Waterhouse here in Boston and is a CPA. Mr. Fuchs has demonstrated expertise in turnarounds, mergers and acquisitions, strategic planning, and general management in fast, growing entrepreneurial environments. He graduated from the Phillips Exeter Academy, holds a BS in Economics from Lehigh University and an MBA from the Anderson School at UCLA.

Robert Lerman

Job Titles:
  • Chief Development Officer

Yaniv Ganor

Job Titles:
  • Member of the Advisory Board