ANDY BALTES

That's true too, but most designers aren't business people either. They aren't marketers or even writers. They are designers... The problem with most web designers that you hire is they know how to make things look pretty, but not how to get a customer to take action. They know Photoshop, Illustrator, Figma, Affinity Designer and other design programs. They don't know how to increase your sales or get your more leads... Don't worry, it is not the full and final design. Instead you will be designing the wireframe. Just like a blueprint from an architect, you can give your wireframe to a designer who can then make it look pretty for you. This time though, you know your content is in the correct order. Correct format. You even know it is the correct content.