PERCEPT RESEARCH - Key Persons


Brian Mahoney

Job Titles:
  • Head of Client Services
  • Member of the Management Team
Brian Mahoney is Head of Client Services. He oversees business development and account management. Brian has more than 15 years of experience in management consulting and marketing research. He has specific experience in the healthcare, higher education, and legal industries, including questionnaire and research design, data interpretation and analysis, and implementing technical and operations solutions for market insights. Brian earned his bachelor's degree from Duke University and also served as a commissioned officer in the US Navy for ten years. He has also been active in the community serving on the board of directors of Kiwanis International, Alumni Association of the North Carolina School of Science and Mathematics and the NCSSM Foundation.

Daniel Mosrie

Job Titles:
  • Head of Operations
  • Member of the Management Team
Daniel Mosrie is Head of Operations. He oversees research and financial operations. Daniel has more than 13 years of experience in leading domestic and international research, analytics and financial operating units for companies ranging from Fortune 50 to independent consulting firms. Daniel also has experience in management consulting and marketing research for clients in the financial services, telecommunications and information technology industries. He earned his bachelor's degree from the University of Florida and his MBA from American University. Daniel is a Six Sigma Black Belt.

Dinesh Mathew

Job Titles:
  • Qualitative Research Consultant
Dinesh Mathew, Qualitative Research Consultant, has managed qualitative research for over 8 years on a variety of influential brands at Procter & Gamble and MTV Networks. Dinesh has concentrated experience in a variety of research techniques in both traditional and new media that has spanned brand, product, and behavioral research. He has conducted research critical to brand positioning campaigns, product launches, business development, and general strategic direction. Dinesh earned his bachelor's degree from North Carolina State University, and a master's degree from New York University.

Karl von Gunten

Job Titles:
  • Strategic Communications Consultant
Karl von Gunten, Strategic Communications Consultant, has more than 20 years of experience in brand development, strategic communications, marketing and public relations. He specializes in higher education, electronics, consumer products, software and health technologies, and technology commercialization. Karl holds a B.A. in Physics from Wittenberg University. He is active in many local and state business organizations and currently serves on the Board of Advisors for North Carolina State University College of Management.

Mark Weber

Mark Weber, a Microsoft Certified Professional, joined the Percept team as a Systems Developer with over 14 years of experience with development of MS technologies including VB, ASP, HTML, .Net, C# as well as Javascript, PHP, Access, and SQL Server. Front and Back-end development. He has extensive experience with front-end website design, back-end database connectivity, various programming methods, web reporting using SQL, Crystal Reports, Adobe Report Maker, and custom-made reporting. Mark manages web survey development and reporting.

Rachel Pillsbury

Job Titles:
  • Senior Research Analyst
Rachel Pillsbury is our Senior Research Analyst. She is closely involved in a variety of different types of projects including image and awareness studies, client loyalty research, and executive education studies. She has over 15 years of experience in creating and analyzing databases as well report development. Rachel graduated with a bachelor's degree in Statistics and Math from the University of Florida.

Rodney Alsup

Job Titles:
  • Senior Consultant
Rodney Alsup, Ph.D., Senior Consultant, has significant academic experience as a faculty member, MBA program director, and college administrator. Rodney has more than 25 years of experience in management consulting and higher education program management and teaching. He has specific experience in the healthcare, graduate management education, corporate training and development, and CRM applications. Rodney earned his bachelor's degree and MBA degree from Eastern Kentucky University, his Doctor of Business Administration degree from the University of Kentucky and also served as an enlisted and commissioned officer in the US Army and the Army National Guard.

Rose Etheridge

Job Titles:
  • Research Operations
. has 30 years experience in the design and conduct of social science research and evaluation. She has led many research evaluations across a variety of client populations, including health and social services, behavioral health and higher education. Trained in both qualitative and quantitative methods, she earned her doctorate in organizational behavior from the University of North Carolina at Chapel Hill's School of Education and has completed advanced study in the UNC-Chapel Hill School of Public Health and the Department of Community Psychiatry.