THE SEM SOURCE

SEM (Search Engine Marketing) is the process of marketing your website on search engines. This means you pay for your website listing to be shown in a search engine results page (SERP)... In the past, "SEM" was a term used to refer to organic & paid search visibility. As the engines became more technical & refined, the optimization required more expertise. From this evolution, 2 major branches of expertise developed: organic search (SEO), and paid search (often referred to as "PPC"). Pay-per-click (PPC) & SEM are essentially used today as synonyms. PPC is actually just a bidding method which became popularized because users only paid when they click, so advertisers could show impressions at no charge... Today, SEM, Paid Search, & PPC (even if you don't use the pay-per-click bidding model) are all just synonyms.

Also known as: The SEM Source, LLC