CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action... CMI was founded by Joe Pulizzi in 2011. Joe, an entrepreneur, speaker, and author on content marketing, believed passionately that there was a better way for brands to market. In 2016, UBM (now Informa) acquired CMI, which continues to promote, teach, and advance that better way... The Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events.

Also known as: CMI, CMI LinkedIn Group, Content Marketing Institute