BERNARD GARRETTE
Updated 62 days ago
For most of us, solving complex problems and selling the solutions doesn't come naturally and we haven't been taught how to do it well. In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony show us how, using a rigorous, practical and proven four-step approach...
Research shows numerous pitfalls trip us up when we try to solve difficult business problems and sell the solutions. The 4S method will help you develop and sell better solutions by avoiding these pitfalls...
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