DALE CARNEGIE & ASSOCIATES - Key Persons


Alex Tan

Alex Tan has extensive technology sales, marketing and operations leadership experience across enterprise systems, biometric security and storage businesses in the Asia/Pacific region. He has broad experience establishing new channels and partner network to drive business growth, with specialties in start-up operations, sales & marketing management and strategic partnerships. Alex also works with organizations fine tuning their go-to-market strategy to drive success across the region as well as improving organizational efficiency through enhanced employee engagement. A ‘boomer' with 3 grown children, Alex is striving to achieve the millennial goal of ‘Work Life Balance' through mastery of the gig economy.

Benson Lin

Benson is an award-winning instructor and has consistently received strong feedback from his participants as an insightful, excellent and motivating instructor. He has helped numerous senior executives and managers sharpen their presentation, communication, interpersonal, leadership and selling skills. With a depth of over 30 years of business & leadership experience in diverse sectors such as shipping, commodities and financial services, Benson is able to bring real-world relevance into the classroom for the benefit of the participants. Benson has a deep modulated voice that is music to anyone's ear. No doubt he has no trouble capturing his audience's attention!

Celeste Lim

Job Titles:
  • Master
Celeste is a Master Trainer and the Managing Director of Dale Carnegie Singapore. She leads and oversees the Training team, including Marketing, HR, Finance and Operations. She has over 15 years of leadership and training experience in various sectors such as finance, engineering and commercial, to name a few. Celeste is not afraid to challenge herself and go out of her comfort zone to be the best that she can be in every aspect, her driving skills including!

Edmund Ang

Edmund brings a global perspective to his work, served clients across North Asia, ASEAN, Middle East, Australia and Africa in his career with Ernst & Young, KPMG and Verizon as a cybersecurity and risk management expert. Edmund is passionate about developing people and has served as advisor to the CEO of a regional bank in developing their learning and development roadmap.