ELEMENT ADVISORY - Key Persons
Alana is a passionate heritage professional with a background in Architecture who believes that understanding and engaging with cultural heritage is a vital component in developing successful places and communities. She is a keen researcher and understands the importance of investigating the history, development and significance of historic places to ensure their appropriate care, ongoing management, and future potential.
During her professional career she has had the opportunity to work in both private practice, education, and the public sector, assisting in the delivery of a diverse range of projects from contemporary and conservation focused architectural work to cultural heritage engagement programs and research projects.
Alana is inspired by places of rich cultural diversity having travelled extensively and spent time studying and living in both Athens and the United Kingdom. She believes that the best developments communicate a well realised intersection between place and cultural values, contemporary design and functional needs, citing projects such as the WA Museum Boola Bardip and the East Fremantle Post Office as successful examples of this approach.
Alana has experience across a diverse range of heritage projects including the provision of design and on site advice, involvement in conservation and adaptive reuse works, and in the preparation of Conservation Management Plans and Strategies, Heritage Impact Statements, Development Applications, Archival Records, Interpretation Plans and Strategies, Concept and Feasibility Designs, Architectural Documentation, Heritage Planning Policies and Design Guidelines.
She is currently completing a Diploma of Project Management and is the WA Representative for the ICOMOS Emerging Professionals Working Group.
Alison works at the threshold of turning project visions into reality, deftly navigating statutory planning and approvals at local and state level. Skilled at due diligence, master plans, scheme amendments, structure and activity centre plans, subdivisions and development applications - what really drives her is uncovering the sense of purpose in every project and a mission to support people in the community.
For Alison, communities such as Bayswater - where locals are highly engaged and organised - shows just how important it is to connect people with the planning process and this was at the heart of developing the Town Centre structure plan. Her work in the health sector - including aged care, retirement living, disability services, respite and wellness - has fed her love of working with people.
Alison is particularly interested in the challenges ahead for Australia's health care sector, our aging population and how the industry will respond to the growing desire to "age in place."
Amy has more than five years' experience in the heritage industry, having completed her Master of Architecture at the University of Western Australia in 2015.
She joined the element team in 2019, and has been involved in a wide variety of projects, primarily for conservation work and adaptive re-use.
Amy has excellent heritage and architecture capabilities and experience with Heritage Impact Statements, Conservation Management Plans and Strategies, architectural drawings and Archival Records.
Amy also has an excellent knowledge of conservation practices, having been involved in the delivery of the Practical Building Conservation unit at UWA for three years.
Job Titles:
- Director / Principal - Urban Design
When the state government decided to sink the rail line through Subiaco to unify the town centre and create capacity for new communities and economies - in turn bringing about Perth's first true TOD - Andrew Howe was at the forefront of designing its planning and delivery framework.
This followed his earlier award-winning urban design work for the East Perth Redevelopment, and as they say, the rest is history. Today, having worked on numerous revitalisation projects - from large scale city projects to small regional towns, infrastructure-led delivery to transit oriented places, as a redevelopment and urban design expert. Andrew is a strategic thinker who brings together finely tuned technical skills and delivery experience, enabling creative ideas to land in practical execution.
His depth of knowledge around commercial drivers, persistent yet practical approach, ability to think on his feet and commitment to working authentically with local communities to realise their place potential has enabled him to break new ground in areas such as developing planning controls, raising urban design standards and embedding place making principles into management of billion-dollar assets.
Into the future, Andrew sees that planners and designers will need to more deliberately orientate thinking toward new drivers for commercial activity and employment generation as the internet and automation continues to shake up life as we know it.
Bronwyn's career has always been centred around understanding how people relate to places and how we, as built environment professionals, can best enhance this experience in a meaningful way. Bron enjoys leading projects and working collaboratively with her clients and stakeholders to develop robust enabling strategies and solutions to implement real, meaningful change that are context responsive and vision centric.
Job Titles:
- Student - Planning & Urban Design
Cale is currently undertaking a Bachelor of Arts degree in Urban and Regional Planning at Curtin University. He is a motivated and enthusiastic planner and urban designer with a willingness to meet new challenges and tackle them head on. He has assisted in various projects utilising his planning and urban design knowledge and has become a useful resource with his skills in multiple design software tools.
Balancing the often-competing challenges of rapid urbanisation with achieving high quality, long lasting built form outcomes is a key influence for Callum's work at element.
Known as a diligent and motivated planner, he has worked in local government and private practice and is skilled at working through diverse planning frameworks where important considerations such as heritage, topography, density, community sentiment and financial viability need to be smoothly navigated.
He cites Barangaroo South as a city shaping project that has made a lasting impression - demonstrating environmental performance, great pedestrian outcomes and the power of private and public partnerships.
Job Titles:
- Student - Planning & Urban Design
Campbell is currently studying a Bachelor of Arts degree in Urban and Regional Planning at Curtin University. Campbell was awarded element's Curtin University Urban Design Prize in 2020 and he commenced an internship with the company that same year. His attention to detail and diligence has seen him progress to a part time position with the team. Campbell exhibits valuable industry skills in urban design, planning and 2D/3D graphics. He is passionate about urban design and planning, and strives to regenerate urban areas of Perth.
Carmel is a cultural heritage professional and highly experienced historian and writer. Her strong contextual knowledge supports a wide range of heritage work providing inspiration, understanding and new insight. She advocates for consultation with Traditional Owners in all projects, to provide a deeper understanding of our history and cultural heritage. Carmel is the Chair of element's Reconciliation Action Plan working group.
Carmel has extensive experience in undertaking historical research for conservation management plans, interpretation, thematic histories, local heritage surveys and heritage assessments. She is a member of the Professional Historians Association of Australia, as well as a qualified librarian with expert skills in archival and digital research.
Job Titles:
- Senior Graphic Designer
- Team Leader
An expert in visual communication and story telling, Carmon's work helps to align key stakeholders around compelling project and place narratives through striking visual documentation and place branding.
Carmon completed her Graphic Design Degree at Curtin University. She has eight years experience with element in graphics and publication and is responsible for element's brand management. Collaborating across all teams within element she is responsible for producing element's marketing material, publications and documentation, as well as offering these services to clients.
With a career spanning 16 years as a planner, Claire has returned to private consulting from a senior local government role. Claire has a diverse background both statutory and strategic planning in Western Australia and Victoria, working with a range of clients and projects.
Claire is experienced in the preparation and management of structure plans, master plans, detailed land use studies, subdivision and development applications, scheme amendments (regional and local), policy and strategy review and the preparation of planning submissions and due diligence advice.
Claire has also acted as an advocate and expert planning witness at the State Administrative Tribunal (SAT) and Victorian Civil and Administrative Tribunal (VCAT) and has regularly represented clients at Council meetings, the Metro Inner North Development Assessment Panel and State Design Review Panel. Claire is particularly skilled in managing complex planning projects, with a high level capability for identifying strategic approvals pathways and undertaking detailed analysis and creative problem solving.
Job Titles:
- Senior Administration Officer
Dani is first and foremost a problem solver who applies an open and objective mindset to even the most challenging business tasks. Multi-skilled and adaptable, she thrives on customer service and systems improvements to open up organisation communication and achieve efficiencies.
A valued member of element's Corporate Services team, Dani is a creative thinker. She focuses on providing general support across the business, exercising her well-developed graphic design skills and looking for opportunities to deliver improvements to business systems and processes.
Dan is a major projects specialist, well known and respected for his strategic advice and expert guidance in navigating high profile, high value developments through to approval.
He has a practical, outcomes driven approach and a proven track record resolving complex development challenges, drawing from his in-depth knowledge of metropolitan and regional regulatory frameworks along with his strong government networks.
Dan's work in the inner-city has included comprehensive due diligence assessments, influencing development approvals, such as balancing heritage and contemporary redevelopment at Raine Square, securing the first development approvals for commercial development at Elizabeth Quay and unlocking additional development potential via plot ratio bonuses at the iconic QV1 and Allendale Square. He has niche experience in preparing airport masterplans and their specific regulatory requirements. In the future he sees proposed strata-title reform, and the increasing emphasis on design quality and amenity outcomes leading to a significant shake up of commercial and mixed use development drivers across the state.
Daniel is a dedicated and diligent Planning Consultant with over 4 year's experience. Daniel enjoys project collaboration and is focussed on delivering the best outcome for the client. Daniel has worked on a variety of projects, with experience in coordinating and managing developments, subdivisions and structure plan applications, local planning scheme amendments, DA condition clearances, and providing due diligence advice to clients.
Job Titles:
- Director / Principal - Planning
From Karratha, Port Hedland and Newman in the north west to Perth's city centre and suburbs, David Read has played a central role in strategising and delivering high order structure plans, complex development approvals and site specific outcomes for some of the state's most challenging places.
Known for his innate ability to align stakeholders and approval agencies and unpack complex planning proposals, he has a particular skill in seeing daylight amongst the myriad policies and frameworks that influence development - achieving innovative negotiated outcomes that are commercial achievable and deliverable.
His collaborative style and ability to provide prompt, reliable advice means he is sought after as a key advisor for multi-sector clients. His depth of knowledge and state-wide experience across government and as a consultant practitioner means he can easily navigate different contexts, responding to local influences and drivers.
David cites some of his work now on the ground in both Karratha and the land tenure arrangements in Perth's King Square as two key examples of his team's achievements, have resulted in excellent outcomes, actual change and strong growth. He has a strong focus on the delivery of aged care and is also particularly intrigued by the future potential of the new Strata Titles Act and Community Titles in facilitating the delivery of multigenerational, integrated transit precincts throughout Perth.
Whether it's gaining approval for 49 storey tower or for a back shed, it's partnering with the client and working with the agencies to get the optimal outcome that David see's as the most important thing.
Job Titles:
- Senior Consultant - Arts & Culture
Performance driven and dedicated, Deena is adept at arts, events, and cultural management. Deena has experience working in government, not-for-profit and private sectors and has delivered exceptional cultural programs to the community. Deena has a variety of expertise, including development and implementation of contemporary art and culture programs; and particular knowledge and familiarity of the theory, principles, practices and procedures of public art programs.
Job Titles:
- Associate - Planning and Bushfire
Dylan is a skilled Town Planner and Bushfire Practitioner, having worked within the private sector for the past 8 years. He has contributed to a variety of complex and challenging projects across the commercial, residential, industrial and mining sectors. He has extensive knowledge and experience in the preparation and coordination of development and subdivision applications, due diligence investigations, feasibility studies and State Administrative Tribunal (SAT) representation.
Dylan is also a Level 2 Bushfire Planning and Design (BPAD) Practitioner accredited through the Fire Protection Association Australia with experience in preparing Bushfire Attack Level Assessments and Bushfire Management Plans for a variety of projects across Western Australia. Dylan's multidisciplinary background enables him to effectively navigate the complexities of Western Australia's planning and bushfire statutory framework.
Eden is a diligent and driven Urban and Regional Planning student, currently in her second year at Curtin University. Eden joins element as part of the Place team assisting with projects and graphics. Eden has a variety of experiences and knowledge, having worked on development approvals, precinct revitalisation management; and devising an urban revitalisation plan. Eden also has experience using various design and rendering programs such as SketchUp, Lumion, Adobe Illustrator, InDesign and Photoshop.
Ella is a diligent and skilled planner with a great knowledge in both statutory and strategic planning. Her experience includes preparing and lodging development applications, subdivisions, local development plans, structure plans and undertaking town planning investigations.
While studying at UWA Ella undertook fieldwork studying the urban environment of metropolitan, peri-urban and rural areas of Barcelona, as well as other small Catalonian towns. She examined the urban life, environmental and development problems, and identity in these areas and how planning solutions can address these issues.
Emily's positivity and enthusiasm is applied to everything she does with dedication and a goal to exceed expectations. Drawing on influences and an appreciation for Japanese infrastructure and architecture, combined with her exposure in community engagement and activity centres, Emily brings a fresh and unique perspective to the element team.
Job Titles:
- Senior Consultant - Heritage
Fiona is a proficient Town Planner with significant knowledge in the not-for-profit community housing sector and local government planning. Fiona has extensive experience in the development of affordable housing, statutory and strategic planning, policy writing, project management and community engagement. Fiona is passionate about heritage conservation and restoration.
Job Titles:
- Director / Principal - Heritage Architect
Commencing professional life as an architect and company director running her own practice in her native Rio de Janeiro, Brazil, Flavia's immersion in cultural heritage gained momentum when she consulted on sites such as Valongo Wharf, Santa Cruz Fortress, Bonsucesso Church and the Sugar Loaf Mountain masterplan, today recognised as having Outstanding Universal Values by the World Heritage Centre. With a strong cross sector background, in these projects she found her true vocation.
Today she shares her global perspective and commitment to heritage practice as a Principal at element where she leads the team in preparing heritage strategies, impact statements, and assessments and identifies opportunities in restoration, adaptive reuse and development planning.
Flavia's work is equal parts advisory and delivery. She is creative, committed and known for her holistic approach to resolving project challenges. She sees opportunity in educating and knowledge-sharing to foster heritage appreciation. Project highlights include writing the Cossack Townsite Conservation Management Plan - a place highly constrained by climate change, preparing the Heritage Chapter for the Infrastructure Sustainability Council of Australia, consulting on the New Museum project and a range of private homes across the state.
And her work in the field has not gone unnoticed. In 2018 Flavia was appointed to represent Western Australia on the national Executive Committee of the International Council of Monuments and Sites (ICOMOS) for a two-year term. Into the future she sees heritage playing a greater role in shaping places, and a more focused legislative framework to support heritage and change.
George is a vital member of the planning team and works to conceptualise and document development applications for residential, commercial, hotel and mixed use places across a range of contexts. He joined element in 2013 after graduating from UWA with honours in Urban and Regional Planning.
Career highlights so far comprise involvement in various complex development applications, including The Towers development at Lots 9 and 10 Elizabeth Quay, the approved QV1 redevelopment, and Finbar Group's Aurelia development in the South Perth Station Precinct. His focus areas also include the preparation and lodgement of scheme amendment requests, conducting due diligence investigations, and undertaking development assessments for a range of state government agencies. George brings an outcome oriented approach to all projects and his well-developed negotiation skills are founded in a professional, courteous style.
Job Titles:
- Graduate - Arts & Culture
Job Titles:
- Consultant - Urban Design
With a detail focused and creative design approach, Graeme plays a pivotal role in concepting, visualising and testing project concepts - from due diligence to delivery. With both hand sketching and digital diagramming skills, he applies these to support structure plans, large scale residential masterplanning, design guidelines, feasibility studies, detailed planning applications and urban regeneration projects.
Originally from the UK, Graeme now calls Perth home and recently completed his Masters of Urban Design through the Australian Urban Design Research Centre. He has a keen interest in exploring density in practice in inner suburban areas, particularly through projects such as the Bayswater Town Centre Structure Plan.
Graeme sees managing Perth's densification as one of the metro area's greatest challenges, and draws reference to Accordia Housing in Cambridge, UK and Knutsford in Fremantle as two examples of contemporary medium density development, where each draws on their respective local environment and character.
As element's first appointed Chief Financial Officer, Ivan brings a wealth of finance leadership experience to his role overseeing element's financial management. Ivan started his career in professional services and consulting and then gained extensive experience working in senior finance roles in global businesses, spending time working in Australia, Ireland, London and New York.
Ivan has built extensive knowledge in strategic and financial planning, commercial deal evaluation, capital management and stakeholder engagement across a wide range of markets and regulatory complexities. As part of element's senior leadership team Ivan will leverage his skills and experience to help ensure element is well positioned for its next phase of growth as we continue to unlock the diverse knowledge and experience of element's team to support our clients and partners as they develop and evolve.
Iwan is passionate about creating human centric, inclusive places that blends seamless with infrastructure, culture, nature and technology. An urban designer with a background in architecture and planning, he is experienced in design and place strategies of varying urban context. Iwan brings a pragmatic approach to projects and enjoys working collaboratively with clients and stakeholders. With a strong understanding of the physical built environment, he understands the processes involved to create meaningful, thriving, and loveable places.
In his projects, Iwan advocates strongly for walkability, local identity, and sense of community. A strong visual communicator because of being a freelance graphic designer, Iwan has a unique ability to transform ideas into exciting designs and visual outcomes that captivates a wide range of audiences.
As element's first appointed Chief Executive Officer, James brings to the team strong design and systems thinking background with extensive leadership experience across complex operating, stakeholder and regulatory environments.
James has advised and led corporate strategy, innovation and investment management for organisations, governments and communities across the APAC region delivering significant corporate and social outcomes.
During his time with element, James aims to drive continued growth and value for element's clients and partners through leveraging the diverse skills and depth of experience of element's team and embrace the opportunities of future economic and social change.
James' leadership style is to lead collaborative and dynamic work environments that embrace uncertainty and vision, leverage everyone's unique value and deliver a collective purpose.
A disciplined and hardworking member of element's Planning Team, James is responsible for navigating the complexities of Western Australia's statutory framework. He works to facilitate exemplar-built form and land outcomes through detailed planning and early engagement with government bodies across a variety of industry sectors.
James' experience is spread across a number of commercial projects in the retail, health and service sectors as well as mixed use apartment buildings and large-scale residential towers. James adopts an outcome-based approach to all planning matters, working with Clients and government bodies to achieve economical and high-quality outcomes for a site or precinct.
James is inspired by big cities such as London, Berlin and Tokyo that he feels get transport planning and surrounding land use right. Believing that the success of a growing city is largely reliant on the movement of an increasing population, James sees transport planning as a key opportunity to influence the success of Perth as the population grows.
Job Titles:
- Associate - Planning & Spatial Analyst
James is a highly qualified Urban Planner and Spatial Analyst with over twelve years experience working on a diverse range of projects and technical disciplines. He has successfully delivered multiple land development and infrastructure projects across Australia. He is passionate about the synergies between urban planning and approvals consulting, and the increasing demand for innovative geospatial and digital solutions.
Job Titles:
- Senior Consultant - Planning & Engagement
Job Titles:
- Senior Consultant - Planning
Job Titles:
- Director / Principal - Arts & Culture
Job Titles:
- Associate ( Architect ) - Heritage
Job Titles:
- Senior Consultant - Planning
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- Senior Consultant - Engagement ( Maternity Leave )
Job Titles:
- Director / Principal - Planning
Job Titles:
- Director / Principal - Planning
Job Titles:
- Expert Advisor - Heritage
Job Titles:
- Crossings Lead Heritage Consultant
Job Titles:
- Senior Consultant - Arts & Culture
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- Consultant - Urban Design & Place
Job Titles:
- Consultant - Place & Urban Design