FRANCES

Getting the first customers is the biggest challenge in starting a business. Which means it often gets pushed back until everything else is done. Most people are told to plan their business and marketing, then build it out before getting customers. Most people are happy to do that... The first customers will come through personal selling within the owner's network. At first serving and delighting customers takes more work. do what's unsustainable at first. Now is the time to put marketing in place and efficiencies in operations to deliver predictable delight every time.