MARZENA CEDZYNSKI

Born and raised in Poland, I settled in Canada in my early 20's. While working for Ottawa companies and organizations such as MD Management, Canadian Payments Association, and Agriculture Canada, I completed three business degrees-Bachelor of Commerce (Honours), Master of Management Studies, and Ph.D. in Management-at Carleton University, Canada. Building on my job experience in market research and segmentation, policy formation, and international branding, and relying on the mentorship of Professor Roland Thomas and Professor Louise Heslop, I developed a solid grounding as a seasoned marketing professional. Currently, I use my expertise to train individuals seeking business and marketing know-how through formal university education and business consultations... This course (BUSI 3204) was designed to develop a new generation of marketers, who are expected to have an excellent knowledge of marketing foundations and the most up-to-date tools and approaches employed in the field. The..

Primary location: Canada