Once we have the IP address, we are able to target the household with digital advertising. El Toro's Modeled IP Targeting matches more than 60% of an address list...
Modeled IP Targeting targets all the devices within the home with digital banner ads. No longer do you have to worry if your ads are reaching the right audience!...
Modeled IP Targeting not only combines each of the IP targeting techniques but also adds even verification steps, creating the "model" for IP targeting.