RAYMOND JAMES FINANCIAL SERVICES - Key Persons


David Werle

Job Titles:
  • Financial Planner
  • Financial Planner With
Dave has been a financial planner with Starks Financial since 2012. He has earned and maintains the following certifications and licenses: CERTIFIED FINANCIAL PLANNER™ practitioner Series 7 and 66 Securities licenses Chartered SRI Counselor™ (Sustainable and Responsible Investing) North Carolina life, accident and health, and long-term care insurance licenses In his work at Starks Financial, he has a special focus on helping clients with sustainable and responsible investing and is a member of the Investment Committee. He was also a founding member of the Raymond James Sustainable Investing Advisory Council. His previous experience includes work as a market analyst, as an economic development planner, an income tax preparer, and a financial counselor with a non-profit agency. Outside of the office, he has been active in several community organizations. He is currently a member of the OnTrack Financial Education & Counseling Board of Directors and Executive Committee. He was a "Big" in Big Brothers Big Sisters of WNC and a member of the Volunteer Water Information Network for many years. After growing up in Milwaukee, Miami and mostly the Chicago area, Dave earned his Bachelor of Science degree in Economics and Psychology from Vanderbilt University. After returning to Chicago after college, he grew weary of the bleak winters and moved back south to Asheville in 1992, just in time for the blizzard of the century. Dave now lives in East Asheville with his wife, Ann. He can be found searching for a cool, clear swimming hole, an excellent concert, a new hiking trail or a tasty slice of pizza. He's also a big fan of the Chicago Cubs and the Asheville Tourists and, despite great patience and persistence, still has not caught a foul ball during a game.

Dawn G. Starks - President

Job Titles:
  • President
  • CERTIFIED FINANCIAL PLANNER
Dawn Starks established Starks Financial Group in 1999 as a small, independent practice. She chose to be aligned with Raymond James Financial Services, a well-respected national broker-dealer firm, in order to offer clients the best of both worlds - a very personalized experience, but with world-class resources. We are female-owned. We offer smart, comprehensive financial planning that balances financial goals with personal values. We are fiercely independent. We do not sell proprietary products. Raymond James is our broker-dealer, but we do our own research and use third-party sources to examine all available investments to find what's right for you. Dawn is a CERTIFIED FINANCIAL PLANNER™ practitioner and financial advisor who has worked with individuals and couples in all stages of life for over twenty years. She established Starks Financial Group in 1999. Dawn earned a Bachelor of Music degree from the University of North Carolina at Chapel Hill and a Master of Business Administration degree from Western Carolina University (WCU). In 2017, she earned the RICP® designation, Retirement Income Certified Professional®. She is the past board president of OnTrack Financial Education and Counseling of Western North Carolina (formerly Consumer Credit Counseling Services). She also served as the investment advisor for the Biltmore Company for several years and as an adjunct faculty member for both WCU and Mars Hill University. Dawn was instrumental in developing the Certificate in Financial Planning program at WCU. She is a member of the Financial Planning Association (FPA). Due to her long commitment to giving back to our local community, Dawn was recently chosen to receive the 2017 Outstanding Philanthropist Award from the WNC Chapter of the Association of Fundraising Professionals for National Philanthropy Day. Additionally, She is honored and humbled to have been recognized by Forbes as a Best-In-State Wealth Advisor for North Carolina in 2018 and 2019***. She was also named to the Working Mother magazine and SHOOK Research's "Top Wealth Advisor Moms" list in 2017 and 2018**. Every year since 2011, Dawn has been named a member of the Raymond James Leaders Council.* Dawn has been invited to present to her peers in the financial industry several times at national conferences, and she has taught the required annual CFPÒ ethics course numerous times. Dawn hosted a call-in financial radio show, "Money Matters," for more than five years on News Radio 570 WWNC. In addition, she was the financial editor for that radio station and served as the featured financial professional for TV News 13 WLOS for two years. She remains a highly sought-after speaker for community events and seminars. Dawn lives in Swannanoa with her husband, Greg, daughter, Rowan, and their pets - a cat, Nala, and a Golden Retriever, Piper. In her free time, she loves to spend time outdoors, writing, reading, or homeschooling Rowan.

Jennifer Adams

Job Titles:
  • Financial Planner
  • Member of the Helpmate Board
As a CERTIFIED FINANCIAL PLANNER™ practitioner, Jennifer helps our clients pursue a comfortable and fulfilling retirement by developing customized financial plans. In 2014, she obtained her Chartered Divorce Financial Analyst (CDFA™) Designation. Since then, she has worked with clients navigating all aspects of divorce planning and helping divorcees create a financial plan for their new future. In 2021, she obtained her Chartered SRI Counselor (CSRIC®) designation. Starks Financial Group has implemented Sustainable Investing in their practice since 1999, but Jennifer looks forward to sharing a new and innovative approach to investing alongside your values. Jennifer joined Starks Financial Group in 1999 after completing a Bachelor of Science degree in Business Administration, with a concentration in Financial Planning, at Western Carolina University. In addition to Series 7, 24, and 63 securities licenses, she holds North Carolina life, health, and long-term care insurance licenses. Jennifer oversees all operations of our practice. In the community, Jennifer is a current member of the Helpmate board (Buncombe County's agency for prevention of domestic violence), having served for the past five years. She chairs the agency's Business Committee, connecting with local businesses to support Helpmate in their goal of ending domestic violence. A native of Western North Carolina, Jennifer lives in Waynesville with her husband, Nathan, and their daughter, Emery. They enjoy spending their free time with evening walks around Haywood Community College and Lake Junaluska.

Kathryn Beach

Job Titles:
  • Associate Financial Planner
Kathryn joined Starks Financial Group in 2019. She is a CERTIFIED FINANCIAL PLANNER™ practitioner and holds the Series 7 and 66 securities licenses. She also holds North Carolina life and health insurance licenses. Kathryn began working with people and their finances in 2012 when she served as an AmeriCorps volunteer for two years with a housing development non-profit in Hazard, Kentucky. A move to the mountains and cooler weather of the Asheville area in 2014 allowed her to continue on this career path as she worked at OnTrack Financial Education & Counseling of Western North Carolina. With OnTrack, Kathryn focused on counseling in Spanish for Latinx clients, student loan counseling, and working with the NC Foreclosure Prevention Fund to assist homeowners affected by the Great Recession. She also developed her financial coaching skills, which can help people envision their goals and reinforce positive financial behavior change. In the community, Kathryn serves on the board of Girls on the Run of WNC (one branch of an international non-profit inspiring girls to be joyful, healthy, and confident using a fun, experience-based curriculum that creatively integrates running). Kathryn grew up near Raleigh, North Carolina and earned a Bachelor of Arts degree in Exercise and Sport Science from the University of North Carolina at Chapel Hill. She also received a Minor in Spanish. She lives in West Asheville with her husband, Pete, and their two feisty cats, Ginseng and Fancy. She spends her free time gardening, reading, cheering on the Tar Heel basketball team, and exploring the outdoors any way she can. Some of Kathryn's favorite books include The Parable Series by Octavia Butler and anything by David Sedaris.

Madison Moore

Job Titles:
  • Associate Financial Planner
Madison is an Associate Financial Planner and holds the Series 7 and 66 securities licenses. She graduated from the University of North Carolina at Chapel Hill in 2016 with two Bachelor of Arts degrees, in Exercise and Sport Science and in Psychology. Following graduation, she took some time to travel across the country; a favorite landing point was right outside of Portland, Oregon where she visited the beautiful Multnomah Falls. Then she moved to Greensboro where she helped her sister care for a new baby, worked at a used bookstore, and started an online business selling second-hand vintage clothes. Having gained several new life skills and accumulated lots of fun experiences, Madison decided to follow in her dad's footsteps by starting her career in finance. She has been with Starks Financial since September 2020, working with our financial planners on clients' financial plans and ongoing financial reviews. Madison was born in Charlotte, North Carolina and now lives in Asheville. In her free time, she enjoys reading, cooking, thrifting, and hiking. Favorite area hikes so far are Zion National Park and Cathedral Rock. She is also a big music and movie enthusiast. Her choices for three folk albums to have on a deserted island are Karen Dalton's "In My Own Time," Sibylle Baier's "Colour Green," and Robbie Basho's "Visions of the Country".