SAMANTHA BAILEY FAST

Samantha Bailey Fast has been responsible for UX strategy, directing large-scale Agile projects using modern product management methods, and guiding UX professionals in their career development for over fifteen years. Solid track record leading user-experience teams in challenging Agile product development environments. Particularly adept at fostering teams that are collaborative and adaptive, produce high quality... As VP of Information Architecture during the First Union and Wachovia merger in 2001, I introduced a user-centered design methodology into the eCommerce organization. My team developed the information architecture for the new bank's combined website serving four million online banking customers. After the launch of Wachovia.com we focused on continuous improvement of the website and utilized diverse methods including contextual inquiry, RITE (rapid iterative testing and evaluation) and FIDO (freehand interactive design offline) techniques in addition to traditional..

Primary location: Baltimore