BUILD STAR BRANDS

A commitment to learning can lead to creative new endeavors such as Google's maps & self-driving car. We explore each of these qualities in greater detail in the book and how they are incorporated into the Star Brand Model... The Star Brand Model presented in this book is a simple yet powerful five-step process for building brands. My ultimate goal is to offer a strong foundation to those seeking to learn brand management principles to construct robust, effective and successful brands that deliver on a desired business goal. Following the Star Brand Model will not only help you inculcate the qualities of Star Brands within your organization, but it will provide a strategic outline for putting those qualities to work in the marketplace... A new framework for branding, marketing and managing brands in the 21st Century.