DINA GAINES

Say a new business is looking for a logo. They see one designer who specializes in brand identity and charges $1,000, and another who "does logos" and charges $250... From the business owner's perspective this one will give him a logo and that one will give him a logo... Most creative professionals like you face this problem. The business owners you work with don't understand the nuances of your craft, so they compare services based on price.