INTENT MARKETING

Intent Marketing is a rapidly developing space that looks at how to not only deliver the right customer to the right content at the right time, but how to better improve on this delivery; combining the fields of Search, Analytics, CRM, and Social Media to a deeper understanding of what customers are truly looking for... Search re-targeting is a simple example of how intent can be used to better improve the advertisements displayed to a consumer, but this is simply the beginning. Intent Marketing can provide systems that give you better insights into how your customers think about your products (think about the application of intent to CRM data), it provides insights to what is trending and to what people want to know most about. Intent Marketing can be coupled with your social media programs to understand not only how people search for your products and provide insight to when they look at for it, but also how they discuss your products, company or brand in the social space as well.