NITROUS EFFECT™ - Key Persons
Job Titles:
- Member of the Nitrous Effect Leadership Team
- President
Andy Deutschmann is President of the Nitrous Effect where he leads day-to-day operations and finance. Andy believes success in leadership means rallying teams to a cause, empowering them with adequate autonomy and tools, respectfully holding them to account while providing a safe place to fail, and honoring their inevitable successes. A change agent with over 20 years of cross-functional experience in leadership, strategic planning, operations, finance, and organizational development, Andy is a born integrator who turns challenge into opportunity. Andy holds an MBA from DePaul University and a BS in Finance from Miami University.
Job Titles:
- Member of the Agencies Leadership Team
- Founding Partner, UPBrand
Jeff is UPBrand's fearless leader. He's a veteran brand strategist and award-winning writer/producer with more than twenty-nine years of service for B2B, B2C and nonprofit organizations, from start-ups and mid-caps to category leaders and Fortune 100 companies. Jeff was captivated by television commercials in the 70's and 80's and decided then (in high school) that he wanted to pursue a career in advertising. After college and then a decade in NYC creative agencies, he's been based in St. Louis since 2001.
Job Titles:
- CEO
- Chairman
- Member of the Nitrous Effect Leadership Team
With over 30 years of expertise in marketing, branding, business strategy, and event production, Keith has produced events, video/film, broadcast, and significant entertainment projects worldwide. His uniquely strategic, creative leadership helps steer the agency while leaving room for his love of producing large-scale projects. An active member of the entrepreneurial community, he serves as a high-level strategist, innovator, board member, and consultant for many Fortune 500 companies, CEOs, and executives, as well as large non-profits. He recently released his first book, "From Like to Love."
Job Titles:
- Member of the Agencies Leadership Team
- President, UPBrand
Job Titles:
- Member of the Agencies Leadership Team
- President & Co - Founder, Evntiv
As a top producer and one of the most sought after event professionals in the Midwest, Sam Foxman has been credited with entertaining over three million people in his 26-year career of producing world-class live and virtual events. From 1997 to 2011, Foxman held leadership positions at prominent entertainment firms, including the concert giant Live Nation. In 2012, Foxman and his business partner Keith Alper launched Evntiv. As lead, Foxman and the Evntiv team have produced award-winning galas, virtual events, festivals, corporate events, meetings, fashion events, television shows, concerts, awards shows, and much more. Evntiv also creates and produces events for major international brands, including Boeing, Citrix, Edward Jones, IKEA, World Wide Technology, Amazon, Merck, Google and Southwest Airlines.
Job Titles:
- Member of the Agencies Leadership Team
- President
- President, CPG Agency
As president, Reus oversees CPG Agency's experience offerings for its many Fortune 500 clients, holding our team to a high standard of execution. A 30-year veteran of the communications and events industry, Reus is passionate about using strategic content to create "belief through experience," and brings that same passion to her leadership of the agency. As a producer, Reus created large-scale corporate events for AB InBev, Ford Motor Company, Bridgestone, and Sherwin-Williams. Her expertise encompasses experience design and strategy, content creation, audience engagement, and technical support. Reus holds a communications degree from the University of Missouri.
Job Titles:
- Member of the Agencies Leadership Team
- SVP, Virtual & Video, CPG Agency