PEOPLE PRINCIPLES

The People Principles team is comprised of experts in marketing research methods, statistical analysis and data science, and marketing analytics in order to provide a 360° approach to your business. People Principles specializes in lottery/gaming marketing research, with a focus on the instant ticket product. The team prides itself on the new methodologies it has created surrounding instant game needs-based segmentation, prize structure research, and ticket attributes assessment. The team also provides consultative expertise in portfolio planning, game design, marketing communications, and product testing to help our customers make full use of the wealth of knowledge provided by the research... Over the past decade, team members at People Principles have amassed experience conducting research in a number of areas (listed below). You are still in great hands if your industry is not listed! First and foremost, our team members are excellent market researchers and will therefore spend..

Also known as: People Principles Inc.