PRICE - Key Persons


Brian Anderson

Job Titles:
  • Vice President of Construction
Brian Anderson joined Price Land Development in April of 2023 and serves as Vice President of Construction. Brian brings more than 20 years of homebuilding expertise to the team including proficiency in land acquisition, entitlement and development, product design, contracts and construction. A dedicated and driven construction professional, Brian has been recognized as a top performer proven to thrive under pressure and in challenging circumstances, with a focus on meeting deliverables. Anderson began his professional career in Dallas, Texas and accrued experience in several markets across the country including Florida, Colorado, California, most recently Arizona, and now back home to New Mexico. His leadership roles with homebuilding organizations coast-to-coast and exposure to the wide-ranging market nuances therein, provided Anderson extensive knowledge regarding various aspects of the homebuilding process as well as how to confidently navigate industry fluctuations and opportunities.

Craig Simpson

Job Titles:
  • Controller
  • Member of the Price Land Development
Craig Simpson is the newest member of the Price Land Development team, serving as Controller. Simpson brings more than three decades of real estate, finance, legal and property management experience to Price including corporate roles in land development, business ownership and accounting. Simpson launched his career as Corporate Real Estate Attorney with McDonald's Corporate Headquarters in Chicago, quickly rising to Real Estate Development Manager overseeing new site development, property management and franchisee profit and loss. After eight years, Craig and his wife were ready for new opportunities, moving to Espanola, NM. Over the next 20+ years he assumed full-time positions in financial management and accounting with Los Alamos National Laboratory and several national banking institutions. In 2016 Simpson made the move to Albuquerque where he has spent the past six years working in finance and accounting. The opportunity to work with a firm on the forefront of quality land development in the Albuquerque MSA made the move to Price an easy decision. With a degree in accounting from the University of Illinois and a law degree from DePaul University, Simpson brings to Price knowledge and experience as Price continues its growth trajectory.

Garret Price - President

Job Titles:
  • President
Garret Price formed Price Land & Development Group in 2017, recognizing the need for a full service consultancy and development company in New Mexico. His vision was to combine modern analytics with the best talent, experience and ethics to create a right sized development firm specializing in acquisition, entitlement and the development of residential communities and residential/mixed-use master plans. Prior to forming Price Land & Development Group, Garret spent 20+ years as Vice President of PulteGroup's land operations, responsible for growing the New Mexico Division's market share and profitability for their Centex, Pulte and Del Webb brand Among other achievements, Garret served as team leader for three of the top performing master plan communities in the Albuquerque and Santa Fe metropolitan areas, as measured by consumer acceptance, absorption, and financial performance. Garret has developed and managed budgets totaling more than one billion dollars and has led the acquisition, entitlement, and development of more than 12,000 lots. Garret has over 20 years of experience in residential and commercial development. He began his career in commercial development with a Southwest regional firm specializing in design/build contracts, based in Scottsdale Arizona. With over 18 years' experience in residential acquisition, entitlement and development in the Albuquerque and Santa Fe MSA, Garret is widely recognized as an expert in both development and the New Mexico market. A native of New Mexico, Garret is honored to actively participate in local organizations including Rio Rancho Economic Development (including past Executive Board Member), Leadership New Mexico (2008 graduate), Homebuilders Association of Central New Mexico (including 2011 past President and 2015 inductee into HBACNM's Builder Hall of Fame ) Garret is an active member of Lambda Alpha International, a global organization focused on best practices in development and land use.

Loma Colorado

Winner of the 2008 NAIOP Award of Excellence, Loma Colorado by Pulte Homes is located in Rio Rancho, NM. Featuring an impressive combination of residential, retail, parks and open space, this fully planned community provides commercial development, employment, housing and local amenities within it's 433 acres. With over 1,000 homes, three community parks and three neighborhood parks, three-plus miles of trails, 80 acres dedicated to office, retail and light industrial use, and over 21% open space, Loma Colorado is what Steve Tollefson, longtime Pio Rancho City Planner called "a step up from the traditional residential development and a true attempt to create a community."

Rico Gallegos

Job Titles:
  • Vice President of Finance
  • Vice President of Finance for Price Land
Rico Gallegos serves as the Vice President of Finance for Price Land and Development Group. Working closely with the corporation's public accounting firm, his responsibilities include creating and maintaining project cash flows, submitting and managing project and internal billings, and maintaining additional record-keeping and reporting related to other facets of Price, their holdings and their client developments. Prior to joining Price, Rico was a senior accountant at Pulte Homes of New Mexico, Rico was involved in a comprehensive quarterly forecasting process, monthly reporting to Corporate, working to help create cost savings with all departments, and serving as a Home Owners Association board-member for one of the division's largest communities. Rico was also responsible for maintaining the process of submitting and tracking the New Mexico Sustainable Business Tax Credit program, where he successfully helped the division receive 2.6 million dollars of tax credits related to building homes to specified "green" standards. Prior to working at Pulte Homes, Rico worked in public accounting as a senior auditor for a local accounting firm. Rico graduated from UNM's Anderson School of Management with a Masters of Accounting with a focus in Information Assurance. He graduated Summa Cum Laude and earned the opportunity to serve as valedictorian for his Associates degree.

Scott Steffen

Job Titles:
  • Vice President of Land Planning
  • Vice President, Land Planning & Entitlements
Scott Steffen serves as Vice President of Land Planning and Entitlements for Price Land and Development Group, where he is responsible for initial feasibility analysis of project design, entitlement, and development risks and opportunities. Scott is also responsible for overseeing the engineering and entitlement teams as well as municipal negotiations and approvals. Ultimately, Scott's role is to find solutions to technical issues that are agreeable to all stakeholders, add value to projects, and reduces project costs. Prior to joining PLDG in October 2018, Scott spent eighteen years with Bohannan Huston, Inc. (BHI) a multi-disciplined engineering firm in Albuquerque. Scott served as a Vice President and Senior Project Manager in BHl's Community Development and Planning Group, responsible for managing residential and commercial development projects. Scott provided entitlement, engineering expertise, project oversight and cost management resulting in the development of more than 5,000 single family residential lots and 800 multi-family units. Scott has professional engineering licenses in California and New Mexico, with 27 years' experience as a civil engineering consultant. He holds a BS in Civil Engineering from San Diego State University and an MS in Civil Engineering from the University of California at Berkeley. Scott spent many years providing technical support for water rights claims on behalf of Native American tribes throughout the western United States.