SYMBERITY - Key Persons


Eddie O Driscoll - Managing Director

Job Titles:
  • Managing Director
Eddie holds a BComm from UCC, Ireland and is a co-founder of Symberity. His number one focus is ensuring that all divisions are living up to his vision for Symberity as a learning organisation with excellence in increments being at the core of everything we do. He is responsible for the relentless drive across every part of the company to continuously evolve & improve our service to add more value for our clients.

Helen O'Keeffe

Job Titles:
  • Head of Content & Social Media
Helen holds a degree in business & marketing which she duly followed up with a masters in public relations with new media. She leads our content & social media team. In this role, she is charged with creating content that stands out above the tsunami of competition that has emerged as all organisations embrace content marketing. She and her team are regularly published on behalf of our clients in top tier publications. She is passionate about social media and personally manages a number of client's communities. With in-depth expertise in generating ROI from influencer marketing as well as email personalisation & segmentation, Helen is an invaluable member of the Symberity team.

Kalpesh Tiwari - CTO

Job Titles:
  • Chief Technical Officer
Kalpesh holds Masters degree from IGNOU and was the second co-founder of Symberity over a decade ago. As CTO, his role is to infuse the latest technology into our services across all divisions. His work spans designing robust IT infrastructures for omni-channel retailers, building bid management systems for PPC advertising platforms, implementing cross-border JIT supply chains and more. His mix of business and technical expertise positions him perfectly to continue to put Symberity at the forefront of the disciplines in which we operate.

Liam Togher

Job Titles:
  • Content Executive
Liam joined Symberity in 2015. He graduated from University of Limerick with a Bachelor of Business Studies Degree with a Major in Marketing and subsequently achieved a Masters in Journalism from the same university. Prior to working in Symberity, Liam had worked for three years as a journalist with a regional newspaper and also carried out freelance work. He has had articles published in national media including RTE, Irish Examiner and Irish Independent, and has been self-publishing a blog for more than four years. He has a passion and a flair for writing, in addition to a keen interest in social media trends.

Lisa Hallgren

Lisa heads up our North American office. Her role is to liaise with clients to determine the best growth strategy for their company. She then works with them to put a team of Symberity professionals with the necessary skills mix together and then oversee the work of that team. Her work sees her traverse the full gamut of Symberity's skillsets from building websites to search marketing, paid and organic, online retail and a lot more.

Molly Forsythe

Job Titles:
  • Content Executive
Molly holds a degree in English and French from University College Cork as well as a master's degree in Public Relations with New Media from the Cork Institute of Technology. Prior to joining Symberity, Molly worked as a Digital Marketing Executive for a major Irish ecommerce business. Passionate about writing, Molly has extensive experience in content strategy and social media marketing. Her role is to consistently produce high-quality content that builds strong links for our clients.