PENN STATE

Visual identity is the single most important visual element of our brand. Diligent use of the standards and requirements for our identity cements our brand at every level of our University, maintaining and advancing our brand recognition on a national and global stage... At Penn State, we think that ideas and solutions come from bringing in a multitude of perspectives. Cross-discipline interactions are essential components to fostering new paths to ideation... There is something special at Penn State that converts the "I" to the "we" and puts us all on a path together-students, faculty, staff, and alumni-to create meaningful impact in Pennsylvania and beyond. It's important that we recognize individuality but show that we are stronger and better together. It's what unites all of us and connects Penn Staters anywhere in the world. We're not just a university, we're a community driven to make a difference.

Also known as: Visual Identity