XEIM - Key Persons

Job Titles:

• Chief Customer Officer

Alessandra Bellini, Marketing Week's Marketer of the Year in 2020, will leave the role at the end of September, prompting a restructure that will see the chief customer officer role scrapped and a new dual unit created.

Job Titles:

• Associate Editor, Insight ( Maternity Leave )

Job Titles:

• News Editor
• Research from the CMO Council Finds That Despite the Importance of Intra - Department Collaboration, True Collaboration Is Extremely Rare

Job Titles:

• Branding Consultant
• Columnist
• Five Research Techniques That Are Living on Borrowed Time

Helen Edwards is a branding consultant and award-winning columnist focused on brand positioning and brand strategy. She is the director of Passionbrand and authored ‘Creating Passion Brands'. She joined Marketing Week as a columnist in 2018. Helen is Adjunct Associate Professor of Marketing at London Business School. She was the winner of the 2017 BSME Business columnist of the year award and the 2017 PPA Columnist of the Year (Business Media). Her specialities are brand positioning, brand strategy, internal brand engagement, brand architecture, brand portfolio planning and consumer insights. The average marketer can't determine a brand's ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. Marketers have to juggle numerous relationships and interdependent disciplines to achieve anything in their work - and only the best can do that well. Customers are becoming increasingly savvy about pricing tactics, but there are ways for marketers to avoid resentment. However, they come with a catch. It's true a product's purpose is to perform its function effectively, but the value of a brand is in making consumers believe it does more than that. You've likely read the foundational books of Kotler, Keller and Levitt but there are a number of other books marketers should read to add breadth, insight and originality to their marketing arsenal. Shortages of staff and raw materials mean marketers must influence how suppliers perceive them, and ground product development in supply chain reality. Following the recent death of Red Bull cofounder Dietrich Mateschitz, our columnist breaks down the elements behind its and other notable brands' marketing success stories. Obsessively repeating what has proven effective may deliver results but leaves you vulnerable to disruption, so always leave some space to experiment. Every research agency has a methodology it wants to sell, but here are five that marketers should consign to the scrap heap. Unfiltered, unfettered conversations among real people reveal their values and priorities, so make your focus groups more spontaneous and less controlled. Too much marketing feels like the product of a workshop settling too quickly on a solution. Instead, iterate your ideas and push yourself to do better.

Job Titles:

• Features Editor ( Maternity Cover )
• Hiscox 's Marketing Lead Hopes Its Investment in Brand Will Help It Stand Out in a Crowded Category - and Form the Foundation of the Business for Years to Come
• Interim Features Editor

Marketing leaders from Tesco, Costa Coffee and Octopus Energy share three cautionary tales about what can go wrong - and how to set it right - during your marketing career. Josh Stephenson is the interim features editor responsible for long-form content. He joined Marketing Week in April 2023 after four years at Metro newspaper where he was deputy TV editor. Prior to that he worked at World of Cruising magazine as a features writer. The latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation - and the lessons that can be learned from it. Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year. EA Sports' top marketer on what goes into rebranding a product with 30 years of heritage - and how utilising strong partnerships and data brought it to life. The hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high. Dunelm's marketing lead on hoping to alter customer perceptions around the breadth of its range through focusing on what the company already has rather than reinventing the wheel. Hiscox's marketing lead hopes its investment in brand will help it stand out in a crowded category - and form the foundation of the business for years to come. The B2B brand was an unlikely sponsor of the Women's World Cup but sees sport as another opportunity to invest in brand marketing and build connections with its customers. The FMCG giant has created a ‘coalition of partners' to help content creators feel more confident when posting about sustainability. Greenhushing is seeing more brands going dark on their sustainability measures. This isn't just a moral complication - but a financial one too. The B2B giant prides itself on a dual effectiveness tracker that proves the worth of brand and performance marketing to senior leadership.

Job Titles:

• Camelot CMO
• CMO at the National Lottery Operator Camelot, Passed Away on Monday After Battling Cancer for Nearly Two Years
• ISBA Council Member

Keith Moor, CMO at The National Lottery operator Camelot, passed away on Monday after battling cancer for nearly two years. Moor spent five years at Camelot and was responsible for transforming marketing at the organisation. Rather than playing the lottery being all about personal gain, Moor shifted the focus to the fact players are supporting local communities by buying a ticket. In his time at the business marketing investment increased and advertising shifted from being solely focused on shorter-term, product-based activity to building a narrative that clearly links playing The National Lottery to wider societal benefits. He is credited with revitalising The National Lottery brand, which is widely heralded as one of the most successful turnaround stories of the past few years. Prior to Camelot, Moor spent more than two decades at Santander, rising to CMO, with a place on the executive committee. He was a key player in the bank's transition from Abbey National to Santander. As a longstanding ISBA council member, Moor was also an active voice within the marketing community, known for driving positive change and championing marketing within the wider business sector. He was also an active supporter of The Marketing Academy, both as a mentor and contributor. For all this and more, he regularly appeared in Marketing Week's Top 100 most effective marketers and in 2021 was named Marketer of the Year at the Marketing Week Awards. A regular contributor to Marketing Week, he was known for his outspoken and down-to-earth approach and was never afraid to express his opinion. He will be lovingly remembered by his wife Tania and children Charlie (18) and India (15), as well as many within the marketing industry of which he was a much loved and respected member. Outside of work, he was a lifelong Liverpool Football Club supporter and travelled around the UK and Europe watching the team until it was no longer possible. His funeral will take place on 5 September.

Job Titles:

• Managing Editor
• the Camelot CMO Has Been Awarded the Prestigious Title of Marketer of the Year at the Marketing Week Masters Awards 2021

When brands struggle, marketers' first thought is a rebrand or repositioning, but by going back to its roots you can boost sales and retain brand equity cost-effectively.

Job Titles:

• Reporter
• La Vie 's Chief Marketing and Creative Officer Romain Jolivet Left Danone After 17 Years to Build the Plant - Based Meat Brand from Scratch.

Job Titles:

• Reporter

Job Titles:

• Editor - in - Chief

Russell is the award-winning editor of the UK's most prominent marketing title. He is responsible for leading Marketing Week's content strategy across several platforms. Russell is also a trusted authority on marketing issues, delivering keynote speeches and hosting and appearing on panels at industry events. He first joined Marketing Week as a reporter in 2009. Russell won The Fiona Macpherson New Editor of the Year award in 2016, with the judges praising a "strong, consistent vision with fast and tangible impact". Suki's Steps & Swim has raised almost £100,000 and is looking to bolster that further with the launch of a silent auction that will run ahead of a sponsored walk and swim. At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From new data showing consumers are becoming increasingly cost conscious to Unilever's CMO underlining the importance of getting product and price right before looking at purpose, it's been a busy week. At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Kellogg's dropping the need for marketers to have a degree to Heineken's ‘good times' performance metric, it's been a busy week.

Job Titles:

• Domino 's CMO

Job Titles:

• Founder of the Marketing Academy

Sherilyn Shackall, founder of The Marketing Academy, says: "Keith was many things to us at The Marketing Academy; a huge champion, a dedicated mentor, a sponsor, and a much admired and hugely popular Fellowship alumni. Our community, and the industry as a whole, will deeply miss his wisdom, kindness, humility, and of course his incredible sense of humour."