BABOON BUTTS

Yo u fo un d us! Ye s, th is is an ad ca mp ai gn to sh ow ho w ef fe ct iv e a li tt le st ra te gy - an d a lo t of ra un ch y vi su al s an d me ss ag in g - ca n be... To ma ke ou r po in t, we bo rr ow ed th e ba bo on's si gn at ur e ca ll in g ca rd..... Th at's be ca us e fe ma le ba bo on s us e th ei r Br ig ht Bo tt om s to ad ve rt is e A me ss ag e to th ei r ma le co un te r-pa rt s th at th ey ar e ri pe an d re ar in g to go.