BRAND ACUMEN STUDIOS - Key Persons
Job Titles:
- Vice President, Drug and Biological
Anthony White, Vice President, Drug and Biological Drug Products, is widely respected for his extensive experience in policy development and his comprehensive knowledge of the regulatory environment.
Bill Smith is Founder and CEO of Brand Acumen.
Having authored over 2200 brand names, Bill is responsible for naming products which have generated over $1 Trillion in revenue for his clients. He has penned Escalade (Cadillac), XBox (Microsoft), Abilify (BMS/Otsuka), Outlook (Microsoft), Pavilion (HP), Avastin (Roche), Element (Honda), Lexapro (Forrest Labs), Access (Microsoft), and Excel (Microsoft).
Job Titles:
- Vice President, Regulatory Policy
Brian T. Corrigan, Vice President, Regulatory Policy, joins Brand Acumen following over a decade of professional experience in the biopharmaceutical industry. Brian served as a key member of the Government Affairs and Public Policy organization at Menarini Pharmaceuticals. There, he led the development of the company's EMEA and FDA policy strategies.
Job Titles:
- Director of Nomenclature Strategy & Innovation
Jessica Caldone serves as Director of Nomenclature Strategy & Innovation at Brand Acumen. Previously, Jessica was Director of Brand Development and Research for Sony Pictures where she oversaw the naming of movie and TV titles.
Rebecca Prince is Director of Name Design and Architecture at Brand Acumen, responsible for design & copywriting, brand management, and the integration of digital marketing into the brand fabric.
Tom McMahon was named Chief Brand Officer in December 2013 and is responsible for leading Brand Acumen's efforts to further enhance its brand reputation among key constituencies including advertisers and media.