DIGITAL STRATEGY

Being strategic is a mindset and it shouldn't only exist for those with a C in their title. Strategic thinking should exist throughout the organization in every practice area. Strategic thinkers proactively avert the myopia that plagues those who accept "busy-ness" at the expense of efficacy. Strategic thinkers fight to elevate their focus from the granular details and fire-stomping to see the big picture. They prioritize their efforts to ensure tactical activities contribute to having highest impact effect on changing the big picture in the best possible way for the organization. But if you're reading this you already get that and are very likely unable to be as strategic as you need and want to be because you don't have the information necessary to accurately understand internal and external trends, true business drivers in your organization and how to channel resources into moving the proper levers. With the abundance of available data and the technology to collect it, manage it,..