EDWARD'S HAIRSTYLING - Key Persons


Cindy Trovato

Job Titles:
  • Owner / Curly Hair Specialist
As the daughter of Edward and Millie, Cindy was raised around the salon industry her entire life. In 1999, she and Michael took over as owners. She can often be seen in the salon hustling to enjoy every client and their hair. Cindy loves doing all types and textures of hair. In 2010 she became a Deva Certified Curl Specialist which opened new and exciting doors! She had the amazing opportunity to join in on a small group session with Lorraine Massey, founder of DevaCurl. She has since traveled all over the US with an exclusive curl group called "Curly Hair Artistry," sharing ideas and knowledge of curls. A highlight of her career was cutting curls in Rome, Italy at the same salon that her father Edward taught in 1963. Cindy recently advanced in her DevaCurl education to an Advanced Stylist and became certified in the Rëzo Cut. Being a curly girl herself, Cindy loves teaching others to embrace their texture and love their curls. She loves to show curly girls of all ages the beauty in their hair.

Jennifer Maurer

Job Titles:
  • Owner / Head Stylist With 20 Years in the Salon Industry
A PB Cosmetology graduate, Jenn has worked in Woodbury for the last 15 years. She has been an undeniable presence at the salon for the last 13 years. Jenn is a certified in Pravana Vivids color, Brazilian Blowouts and Matrix Logics Color. Her electric personality shines on to every client she touches. Her expertise in color- from blondes to funky pinks and purples, updos- brides, proms and special occasions and cutting- women, men and kids from classic to trendsetting, makes every client look and feel amazing. Jenn's eye for color is unmatched in the area. Her infectious passion paired with her unique perspective, fantastic products, she always puts her signature on every client.

Joelle Murray

Job Titles:
  • Stylist
Joelle has lived in Woodbury for most of her life. She graduated GCIT in 2016 with her cosmetology license. She has been a part of the Edward's team since 2015. Now graduated from Widener University, Joelle studied political science and international relations. In her time at Edward's she has become certified in Brazilian Blowout and loves doing all things color related. Often called the baby, Joelle has a bubbly personality and loves to engage in conversations with every client to make them feel at home. Joelle has taken makeup classes and enjoys creating beauty on the inside and out.

Michael Frasca

Job Titles:
  • Stylist / Curly Hair Artistry Member
Michael has been in the hair industry for over 40 years. Throughout his career he has been a judge in numerous hairdressing competitions, on the Board of Directors of the Delaware Valley Affiliate of Hairdressers, Deva certified curl specialist and co-owner of Edward's Hairstyling since 1999. A family man himself, Michael continues to see generations of families sitting in his chair. His clientele ranges not only in age but also hairstyles. Michael has the amazing ability of soaking up every bit of education through advanced classes and uses it to his client's best advantage. Every new method and trend helps him to stay on the cutting edge in this ever changing industry. His artistic flair can be seen everywhere in the salon. He is the oil that keeps the machine called "Edward's Hairstyling" going strong. Michael is available only on Tuesdays and Wednesdays.