The Financier Times Magazine (FTM) is the most advantaged publication in the world because it is only accessible to new subscribers by means of an invitation extended to them from an existing subscriber subject to the owner's approval. That owner is a Sovereign Wealth Fund's SPV established to buy the FTM from the previous owner. So as to run it differently by launching its own private digital platform. As since 1990 under the previous owner, the FTM has only ever been available as a printed publication, which remains the preferred means of consuming it by over 88% of its subscribers.