HOLOGRAM - Key Persons
Amy Nouri oversees Firesign's major accounts and content and communications operations. She raises the profiles of legal industry clients using the four main elements of modern public relations - paid, earned, shared and owned media - to help them attract, win and retain business.
Amy's knowledge of marketing and human behavior gives her an innate sense of how the specific audiences sought by clients will react and respond. She has implemented award-winning integrated marketing campaigns for law firms that have efficiently increased their visibility, website traffic and client base. She thoroughly explains concepts to clients and backs up her strategy with data and demographics. Her competitive nature extends to legal awards and rankings; she has successfully helped clients earn recognition by local, regional and national publications, including Chambers USA, Benchmark Litigation, Law360, and ALM.
Under Amy's leadership, Firesign was chosen as a Platinum Winner for Team Achievement in the 2021 MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Locally, Firesign has won every category in Missouri Lawyers Weekly's Reader Rankings for four consecutive years.
Before joining Firesign, Amy had nearly a decade of experience developing and executing strategic communication plans for professional service and consumer goods companies. She started her career at AmLaw 200 firm Lathrop & Gage (now known as Lathrop GPM), where she managed public relations and advertising tactics in local markets and nationwide. At Garmin, Amy led global public relations campaigns for fitness, B2B and corporate wellness products. She then deepened her social media experience at Hallmark, working on content, calendaring and paid strategy for the branded social media platforms.
Job Titles:
- SENIOR CONTENT SPECIALIST
Job Titles:
- Senior Content Specialist
Chris Fickett is a senior content specialist for Firesign, helping our clients express themselves through the written word.
Chris brings nearly 25 years of journalism experience to the firm. He was most recently deputy sports editor for The Kansas City Star, where he led an award-winning team of reporters that covered historic events such as the Kansas City Royals' 2015 World Series championship and the Chiefs' first Super Bowl victory in 50 years. Chris has also covered multiple NCAA men's basketball tournaments, including the Final Four, and has written and edited major news stories, features and profiles.
Hailey Kawecki is an account executive for Firesign. She uses her strong personal skills to understand our clients' needs, achieve their marketing objectives, and represent their brands. She strives to be a connected resource for clients to help them create and execute successful marketing strategies.
She brings experience in graphic design, social media marketing, branding, event planning, and creative coordination from prior marketing roles before joining Firesign. Hailey was most recently a director of marketing and development for a custom merchandise company, where she leveraged her expertise to raise the company's profile through email marketing, social media, and events.
Hailey is a graduate of the University of Colorado at Boulder, where she majored in media studies and minored in technology arts and media, planned events as a member of student government, and participated in the school's Freeride ski and snowboarding club. She remains an avid snowboarder, climber and backpacker.
Katie started Firesign to help legal industry clients attract, win and retain business. She draws upon more than 10 years of experience at two of the nation's largest law firms to build brands that connect and business plans that deliver.
As the chief marketing officer at Lathrop & Gage, and then Shook, Hardy & Bacon, Katie led all business development and marketing communications for the national Am Law 200 firms. She started the client feedback program at Lathrop, now in its ninth year, and launched the award-winning agribusiness practice. Her full-scale rebrand of Shook earned "Best Identity" from the Legal Marketing Association's Midwest chapter. During her Shook tenure, she also created a business development dashboard to show pitches and wins in real time, and most relevant to Firesign clients, her department brought in eight figures of new work.
As the leader of Firesign's creative team, Katie McNeil develops and creates award-winning brand identities and strategically executes design needs for legal industry clients. Katie helps startup law firms, established firms, and legal tech companies modernize their brand identity and awareness.
Katie works with Firesign's clients from concept to production to design logos, websites and marketing collateral. She understands what clients want their audience to see and chooses unique, thoughtful, and intentional colors and fonts for each design. She excels at balancing beauty with practicality; she makes attractive pieces that work with business realities and value the user experience.
Katie's design work has been recognized internationally and in our home market. Firesign was a Platinum winner in the 2020 dotCOMM Awards for best legal website and the agency has won every category in Missouri Lawyers Weekly's Reader Rankings, including best website design, since Katie joined the agency.
Katie marries graphic design experience and acumen with legal training. She obtained her bachelor's in criminology and certificate in paralegal studies before developing a penchant for design. Before Firesign, Katie spent more than 10 years creating marketing literature to promote products sold by a family-owned business.
Job Titles:
- ADMINISTRATIVE ASSISTANT
- Travel Agent
As administrative assistant, Kim Lynk keeps Firesign running smoothly so its management and creative team can better serve our roster of clients.
In her role at Firesign, and in her virtual assistant business she founded nearly two decades ago, Kim helps companies manage their "busy-ness" more effectively so that they can focus on their bottom lines. She handles Firesign's calendar management, correspondence, meeting and event planning, and many other critical tasks.
Prior to starting her virtual assistant business, Kim had a long career in training and development in both banking and customer service.
Kim is also a travel agent and loves to explore the world with her husband of more than 30 years. They have two grown children. Also in her spare time, Kim loves cooking and watching football.
She is from Kansas City and holds a Bachelor of Science in Business Administration degree from Rockhurst University.
As graphic designer at Firesign, Sky helps clients establish and support their brand identity through graphic design that is creative, practical and helps them stand out.
Sky designs for a wide range of media, from print to online advertisements. She also is skilled in website design and development and helps clients troubleshoot technical issues as they arise.
Sky's goal is to create designs that stand out and look good but are also functional. She believes that good design is well-organized, solves a problem and is easily digestible for audiences.
Prior to joining Firesign, she worked as an art director for Staples Promotional Products, where she designed presentations and pitches for promotional products for consumer and B2B companies.
Additional past legal experience provides important context for Sky in her position at Firesign: she previously worked for two law firms, first as a legal assistant and then as a paralegal. Both roles taught her that lawyers are busy people in need of practical, user-friendly design, insight that informs her work today.
Sky takes pleasure in providing excellent customer service to clients and is driven to help them succeed.