FOUR PRINCIPLES MANAGEMENT CONSULTING FZ - Key Persons


Abdalla Zaki

Job Titles:
  • Principal - Digital Transformation / Education
Since joining the management consulting industry, Abdalla has worked with clients across a multitude of projects related to digital transformation, strategy development, and business process re-engineering projects. He was part of government-wide transformation agendas, where he supported his clients to re-design key public services (such as starting a business, obtaining building permits and moving-in) to improve customer experience and realize efficiency savings. Abdalla also played a key role in developing digital transformation strategies for leading government entities in the UAE, helping them reimagine the future of public services in the digital age, before joining FP in 2021.

Darcey Langstroth

Job Titles:
  • Senior HR Specialist / Dubai, UAE
  • Senior HR Specialist / Education
After graduating, Darcey joined a specialist financial recruitment consultancy in England, where she recruited for global financial companies such as Santander and Brewin Dolphin. She then moved to an international executive search company, HW Global Partner, as a Client Relationship Manager, specializing in the recruitment of C-Suite leaders across multiple industries including finance, financial services, manufacturing, FMCG and retail.

James Ryan

Job Titles:
  • Partner / Education
James started his career as a technician in industry while studying towards his degree. After 10 years working in Europe and the US as a development engineer for the likes of Mercedes Benz, Chrysler and Smart, he joined Porsche Consulting, the Lean management division of Porsche AG in Germany. Specializing in automotive, aerospace, electronics, manufacturing and software, James spent several years honing his skills - and publishing articles - on Lean enterprise, Lean management and Lean development. He joined FP in 2011, bringing his diverse skillset to Lean projects across a wide variety of clients and sectors, not only as a Lean specialist, but also as a Chartered Engineer and Member of the Institute of Mechanical Engineers.

Lean Consultant

Job Titles:
  • Analyst

Mehdi Chelhi

Job Titles:
  • Senior Partner / Education
Mehdi went on to undertake a wide range of projects for CSC Peat Marwick, including the Lean transformation of a global telecoms carrier to implement sustainable growth, profitability and competitiveness, as well as high profile Lean programs in sales, marketing, global procurement, IT and operations. He joined FP in 2015.

Patrick Wiebusch

Job Titles:
  • Co - Founder & Managing Partner / Dubai, UAE
  • Co - Founder & Managing Partner / Education
Equipped with this knowledge, he and Seif set up FP in 2010, leading successful Lean projects in a diverse range of industries and geographies, as well as establishing the business as one of today's leading global specialists in Lean thinking and implementation.

Rauf Elgamati

Job Titles:
  • Partner - Digital Transformation
Rauf left PwC to join Swvl, a tech start-up which became the first Middle East US$1.5bn unicorn to list on the NASDAQ, as Head of Enterprise IT. Here he led the global enterprise IT team across nine countries, developed and executed a comprehensive enterprise IT strategy, the IT governance framework, the IT SOX compliance program, and led end-to end digitalization initiatives.

Saad Aljahdali

Job Titles:
  • Partner / Education
Saad began his career at PricewaterhouseCoopers (PwC) where he worked with leading public and private sector clients across a wide range of industries including manufacturing, pharmaceuticals, investments, aviation, utilities, sports and real estate. Saad then joined the Public Investment Fund (PIF) as an Advisor to work on the Fund's Giga projects, namely NEOM, Red Sea and Qiddiyah, focusing primarily on projects' strategy and institutionalization. With his extensive experience and diverse client base, Saad has developed a deep expertise in delivering value across several critical areas including strategy, operations, transformation, economic development and governance, delivering impactful solutions and driving organizational success.

Seif Shieshakly - CEO, Founder

Job Titles:
  • Co - Founder
  • Managing Partner
  • Co - Founder & Managing Partner / Education
  • Managing Partners
Four Principles Co-Founder and Managing Partner Seif Shieshakly outline's his extraordinary career and why he is so determined to spread the Japanese philosophy of ‘Kaizen' - or Lean Management - across Saudi Arabia and the wider MENAT region.... His next move was to Porsche Consulting, the Lean Management division of Porsche AG, Germany, where he specialised in transferring Lean Thinking from the automotive industry to other sectors. With a focus on establishing sustainable Continuous Improvement cultures, he successfully managed Lean Implementation in a diverse range of sectors, from FMCG to Logistics, Transportation and Automotive.