GROUPE DEJOUR

At Groupe Dejour we are brand fanatics. We love brands, we love to get our teeth into brands and we most certainly love to give brands a distinct face - by which we mean logo. A logo is not only the »face« of the brand, sometimes it can also be it's fate. In 2006, when we where asked to do a design mark for bike manufacturer CUBE we thought it was about a few guys building bikes in their garage - little did we know back then. We came up with a few layouts, they took some box-like-logo-thing, we took the money, end of story. Part one. In part two we where rather unhappy with the logo. Also we've realized that it was not just a few guys building bikes in their garage, actually more than a hundred guys selling nearly 100.000 bikes per year (back then). By that time we where certain, that our logo wasn't good enough and it wasn't going to last long. Luckily we had another logo we've liked very much. It turned out that their product manager had liked this one best too. So we went there for..

Primary location: Berlin